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Fang Rongxi, the general manager of Xiaopingtou, made a speech at the opening ceremony. When he spoke, he made a mistake and described “Rongchuang†as a “group creationâ€, which caused the audience to understand the laughter.
“I finally listed it and saw everyone’s speech on the stage. I was very excited and felt like a graduation ceremony at the university.†I used to be the head of Taiwan’s procurement at Hon Hai’s panel maker, and was called “Axi†by my former colleagues. Fang Rongxi is hard to hide.
The top managers of Rongchuang are “group creationsâ€
From Chairman Zhuang Hongren to General Manager Fang Rongxi, they are all from the panel makers. Zhuang Hongren was the chairman of Qun Chuang, and he played the role of investment chief of Guo Haiming, the chairman of Hon Hai Group.
Usually low-key, media-insulated Zhuang, Fang, almost this 15 years of establishment of the company, turned into a big transformation of the body.
In 2007, Fang Rongxi was sent from Group Creation to Rongchuang by Guo Taiming, facing the disadvantages of a black hole with a loss of more than 1 billion and a stock price drop. He introduced the system management method of Innolux, and introduced Japan's Nichia, which has the largest number of LED patents in the world, as the single largest shareholder, and then connected the two major mothers of Innolux and Hon Hai as the products of the company's products. The vertical strategy alliance of the upper, middle and lower reaches finally turned Rong Chuang into a profit, and changed from the "Nobody" of LED to the top three.
"It is the second army that has become an army, and it has been reborn." Difficult to find that before the media, Zhuang Hongren said.
Established in 1999, the company's revenue of 6.5 billion in 2013 is currently the top three LED packaging factories in Taiwan, second only to Yiguang and Dongbei. In 2007, Guo Taiming, who wanted to cross the hot LED industry at the time, decided to take a stake. Hon Hai and its group, a total of 46% of the shares held by Rongchuang.
Why is Guo Taiming going to be a shareholder?
Zhuang Hongren took out a portable mobile phone. "What do you think is the most important part of this mobile phone? Panel, chassis, CPU."
Guo Taiming shouted out the development of "11 screens" at this year's shareholders meeting. "Screen" is a panel, which is a strategic material, but it affects the brightness of the panel, which is the LED backlight component. "The price of a LED is not as high as the panel, but it is a key component that affects the mobile phone," Zhuang Hongren explained.
In fact, from smart phones, tablets, LED TVs, to Guo Taiming's new electric vehicles, smart home appliances to public places, all of which require LEDs.
“Like the layout panel factory, Lao Guo is mastering the key upstream,†said a photovoltaic owner.
Nichia key role <br> <br> But what is curious is that in the former Wing Chong behind the industry group. The so-called backwardness is not just operational performance, but technology backwardness. How does the industry B coffee change A coffee?
“The key is in Japan,†said an industry source who knows Rong Chuang.
Nichia is Japan's highly respected LED company, including European and American companies such as Cree and Omron. The reason is that although Japan's Asia-Pacific revenue is not the largest, it has the world's largest LED patent.
In the heavily patented LED industry, Nichia has a great competitive advantage. Even Taiwan's leading factory, Yiguang, has a patent lawsuit with Nichia.
However, Nichia and Guo Taiming have a very good relationship. When the above-mentioned Rongxi was involved in the purchase of the group, it had a business relationship with Nichia, and the relationship was very long. After Fang Rongxi entered Rongchuang, he reduced capital and then increased capital for the loss of Rongchuang. Originally, he and Rongchuang had a lawsuit for the Japanese-Asianization. In this wave, he was eager to become a shareholder, not only became the largest single shareholder of Rongchuang, but also became the day. Asia Chemical's first overseas shareholding factory.
"This is a big blessing on the LED packaging and testing technology," an industry observer observed.
Faced with the ups and downs of the LED industry boom, it has pulled into the LED industry's big coffee blessing, and with the terminal estuary of Hon Hai's world-class customers, it is only a medium-sized enterprise's Rongchuang, and it has found a big umbrella.
Rongchuang's listing: Demystifying Guo Taiming's LED Golden Rooster
On July 9th, in the sound of the drums, Hon Hai's small golden chicken, Taiwan LED factory Rongchuang Energy (referred to as: Rong Chuang) was listed on the stock exchange. Rongchuang's revenue last year was 6.5 billion Taiwan dollars (the same below), and EPS exceeded 5, which is the profitable king of the LED industry. The listing has attracted much attention from the market.