TTI integrates Asia Pacific supplier management and business development departments to strengthen China's regional coverage and services

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TTI , the world's largest authorized distributor of passive components, discrete components, connectors and electromechanical components (IP&E), has integrated and integrated the Asia Pacific supplier marketing marketing department and the Local Business Development Group (BDG). Recently, a unified management leadership position was established in Hong Kong. The aim is to expand the scale and geographical coverage of the Asia-Pacific region, especially China, in order to maintain its high growth momentum in the Chinese market in the past two years and consolidate the results.

Elaine Lau, Director of Supplier Marketing and Business Development at TTI Asia Pacific, said that in the past, the company's Supplier Marketing division in Europe and the United States has now transplanted this successful model because of its emphasis on the development of the Asia Pacific and especially the Chinese market. The department's main function is to position and promote TTI to become a key supplier, customer, industry representative, and to become a supplier's priority partner and customer priority choice.

Elaine said: "Our mission is to develop and implement market strategies and plans, develop good relationships with suppliers, focus on customer and supplier product issues, market focus, industry trends, and technology development. To ensure that the TTIs in all regions, branches, and verticals of TTI comply with and implement the determined direction to achieve the company's overall goals, and to ensure that customers receive the best support from TTIs and suppliers, and use us to Sales in Asia and even the world provide customers with the most competitive products and prices. This is what our value as a global distributor can bring to Chinese customers."

Figure: TTI's current Chinese territory and Shanghai warehouse real scene.

She further pointed out that China is a fast-growing and dynamic market, and there are strong demand in many emerging application areas, including 4G, cloud computing, renewable energy, automobiles, etc., and many new regional markets and customers are emerging. Therefore, it is important for distributors to do a good job of market and regional coverage.

It is reported that TTI is constantly striving to expand the coverage of various regions in China. In addition to the existing six sales offices, there are four remote offices, and plans to expand three more cities in the second half of the year (Liuzhou, Hangzhou and Xi'an). The BDG department established last year also played a role in serving new and remote customers, providing spot and ordering services.

Elaine said: "TTI has been established in Asia for 14 years. Although the customer base is growing at a rate of 20-30% per year, there is still a lot of room. So we set up the BDG team to serve emerging customers in remote areas of the Midwest. Traders come to the service. They use the phone to sell the company's products and services. Customers can pay by credit card, which is very convenient. The potential customers are from the supplier's recommendation and some information on the TTI website. The Mouser will also share their customer list, and the exhibition is also the source of our customers. The BDG team's business development is very fast, and it has reached the performance of last year in the first half of this year. We expect this year's performance to double."

Increase investment and strengthen "expert" distribution services

In the field of IP&E distribution, TTI's investment in market layout and team building should be second to none: for existing customers and some processing plants, sales are now being followed in various regions; in addition, for China, this variable is huge. In the market, TTI is optimistic about many potential market sectors and believes that it is necessary to invest in the early design and resources to gain sustainable development here.

"Our current strategy is to bring more value to our suppliers and create more new designs for them. Now there are a lot of agents, but they may be fighting for price, not for value. To be a top distributor, you need to have many conditions." Elaine also specifically summarized the unique advantages and "expert" value that TTI reflects in the following aspects:

1. Selected suppliers: TTI has more than 40 years of experience, focusing only on IP&E and discrete devices, and focusing only on selected suppliers. We have only more than 50 suppliers worldwide, and there are about 30 in Asia Pacific. They are all leading manufacturers in Europe, America and the world. Most of TTI's suppliers are the top three in the world, and they are very leading in product quality and technology.

2. Subdivided Markets and Applications: In addition to solutions for transportation, industry, and data communications, TTI has recently strengthened its investment in aerospace, oil, and natural gas to bring greater value to customers. TTI currently has four key vertical marketing teams, each with its own application engineers, who have expanded to Wuhan and Changchun, especially in automobiles, in addition to their major cities in China. This helps its customers get the most efficient solutions in different areas.

3. Unique inventory management concept: Passive components account for about 85% of the entire BOM list, but they are only about 15% of total expenditure. TTI is focused on handling these 85% of its materials for customers, so they can concentrate on the negotiation and procurement of high value projects. We only focus on selected suppliers, offering a wider range of product models and higher inventory levels. There are more than 500,000 product models in TTI's global inventory. We will store 100~150 days of inventory depending on the usage of different products, in case our customers need it. "Compared to their peers, their concept of inventory is that there are many product lines, but the types of goods in stock are relatively small, and the level of inventory is relatively thin, because they have too many things, and they are more focused on the IC part. "Elaine explained.

Table: TTI's supply chain solutions.

For example, she said that one of the world's leading telecommunications equipment manufacturers, customers seeing the value of TTI, took the initiative to tell suppliers to ask them to serve them by China TTI, which is usually directly contacted by suppliers. Into. The customer notified nearly 20 suppliers, and TTI was appointed for more than 5,000 different types of IP&E products. We input it into TTI's AIRS (Automatic Information Retrieval System) based on the monthly forecast data of the other party. This system will automatically calculate how many orders and how many items TTI needs to help him, and then we will send them to each other according to the needs. Processing plants in different regions, including Shanghai, Malaysia, and Singapore.

TTI's core competitiveness is to meet the specific needs of customers through a variety of tailor-made supply chain services, reduce customer procurement costs, reduce inventory, and protect the liquidity of incoming materials in an efficient and effective management process. TTI has a unique Advanced Inventory Management System (AIM) that is specifically designed to simplify the management of thousands of low-cost components, ensure data processing accuracy, and increase product supply to customers and eliminate No value added transactions.

"We can know exactly which ones are more common models, and we can stock a lot of stocks because we have a huge customer base around the world and don't have to worry about putting more inventory." Elaine, the newcomer, proudly said, "Passive components are throughout The BOM list accounts for about 85%, but their value is only about 15%, and TTI focuses on handling 85% of the materials for customers, so they can concentrate on the negotiation and procurement of high-value projects. Can you find a similar agent with such concentration and professionalism?"