Thoughts on Breaking the Bottleneck of Intelligent Lighting Development

It should be said that the concept is clear, and companies with a spirit of exploration and products with outstanding highlights have gradually surfaced, and there is a motivation for people to try. But we should be soberly aware that smart lighting is just beginning to sprout, technology, products, and markets are far from mature, with many bottlenecks, high cost of cultivation, and the business model and profit model of the company are still very immature and unsystematic.

Many people are really talking about smart lighting today, but most people stay at the conceptual level. Once they enter the practical stage, they will not go down.

So, what kind of bottleneck does intelligent lighting have today?

1. The technology is not mature. Many products and links are stuck in the theoretical, laboratory, and sample stages. They have not undergone strict environmental testing and application testing. Of course, they are not related to mass production and market scale.

2, the product is single, not serialized or can not be serialized. The application is not matched, the system is not matched, and it is difficult for consumers to accept it.

3, the price is expensive, only a few people or a few environments can be used, there is no way to promote large areas.

4, the accessories are not in the system, the supply chain is not mature, the cost can not be lowered, mass production is blocked.

5. The market is not mature, the channels can't accept it, the dealers are not willing to sell, the consumers are not willing to buy, and the waiters are mostly.

6, talent shortage, no matter R & D, design, production, sales, communication can not keep up, the stamina is seriously insufficient.

7, the standard is missing, the system is missing, the workers are inefficient, and the product consistency is poor.

8, sales personnel do not know enough about the product, the dissemination of caliber is varied, will not sell at all; lack of training for customers, products are often left out.

9. The bottleneck is serious. Experts write that they can't read, the media can't write or write non-specialized; professional communication personnel are scarce, even the media personnel seem to understand and understand, and the other things written are even more foggy.

In a word, today's smart lighting does not form "potential" and "city" at all. How to solve this series of problems?

First of all, we must popularize the concept of intelligent lighting, let everyone learn it to understand it, to understand the concept, product, status, node and future.

The second is to work hard on the product. It is necessary to develop products that are novel in function, simple in use, and affordable. Products should be serialized or combined into a series.

To study the spatial function, matching function and supporting function of the product. Only by letting the products have advanced functions, strong spatial matching, product serialization and wide application environment, there is a market prospect.

To provide a good space to display and experience the environment, fully demonstrate the superior performance of the product.

It is necessary to cultivate a professional publicity and sales team so that everyone can understand it as soon as they hear it. Let the sales team sell and promote it simply, quickly and effectively.

Integrate the supply chain, manufacturing chain, and sales chain to form a synergy between the upper, middle, and lower reaches, and jointly cultivate the smart lighting industry. When the external potential energy is insufficient, first establish an alliance, form a dot, gradually expand the category strength and group, and finally form a larger industrial chain. Our World Lighting Times and World LED Times will open a special edition of "Smart Lighting" in 2015, using a powerful third-party platform to accelerate the development of this category.