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The confusion of the old TV manufacturers
Taking the European market as an example, Sharp's market share in 2013 was only 1.6%. In some countries, it was only less than 1%. Sharp also carried out some hemostatic activities, such as selling Polish factories to Universal Media Corporation (UMC). In the North American market, Hisense received television services from Sharp Mexico and the United States. According to the latest news, Foxconn is also in Sharp's contact to discuss the acquisition of its LCD display business.
The main reason that led to the decline of Sharp TV lies in the intelligence and internetization of television. Samsung and LG, who have rich experience in the development of smart devices, have become more intelligent in the trend of intelligent television. They have occupied the market with new smart TV products. At the same time, they have developed display technologies and have introduced quantum dots, OLED TVs, and other products to beat high-end televisions. Sharp. Can not be ignored there are many Chinese TV manufacturers, although the lack of high-end appeal in Europe and the United States market, but with high cost-effective, comprehensive intelligent features, but also to seize the share of Sharp's low-end products. 
Transformation may be an opportunity
Like many Japanese manufacturers, Sharp's global market strategy has some rigid and bureaucratic problems. The person in charge of Sharp TV Europe stated that product R&D is still conducted by the headquarters in Japan. The chips come from Japan, but they do not comply with European technology certification. They can only change some small details and sell them. Besides affecting the user experience, they also have cumbersome certifications and other paperwork. This undoubtedly slowed down the process of listing new products.
For now Sharp, if you can not quickly recover the TV market decline, give up may also be an effective way to stop bleeding. According to reports, Apple has always been Sharp's mobile device screen major customer. In the near future, it has invested 9.87 billion US dollars for Sharp to expand its mobile screen production line and become one of the major shareholders of Sharp LCD business. If Apple intends to continue investing to help Sharp's transition, then only the iPhone, iPad series of screen orders will be sufficient to bring huge profits to Sharp, TV business may gradually become Sharp's sideline, and even like many Japanese manufacturers, back to their markets.