Ultra-thin ultrabooks (Ultrabook) shipments are expected to increase significantly in the second half of the year. Affected by the tight production capacity of large-size touch panels and the mass production of Intel's 22-nanometer Haswell processors this year, PC brand manufacturers have become more conservative in the first half of the ultrabook shipment plan, and will have to wait for new processors in the second half of the year Only after the production capacity of the touch panel has been in place will the firepower be fully opened, and the new models equipped with touch functions will seize the business opportunities at the end of the peak season. Cai Huifen, director of market research for Gartner's computing and printers, mentioned that the deformation of ultrabooks equipped with touch control has become a trend, but the application is still insufficient. It remains to be seen how much market share can be recovered from the tablet market in the future. Cai Huifen, director of market research for Gartner's computing and printers, said that after Windows 8 came out, it has been unable to pull up the ultrabook purchase, mainly because iOS and Android tablets continue to reduce consumers' dependence on Wintel devices and decentralize their procurement operations. Device budget. At the same time, the ultrabook has some room for price reduction for mainstream notebooks, and the brand's optimistic deformation and touch function design are still limited by the large and medium-sized touch production capacity. It is not enough; therefore, in the first half of this year, the ultrabook It is difficult for the market to perform by leaps and bounds. The growth rate in the second quarter was at most the same as the first quarter. However, in the second half of the year, Chen Hong and Shenghua's single-chip glass (OGS) touch production capacity for PC applications will be developed one after another, which will help alleviate the design needs of deformed ultrabooks equipped with touch. Cai Huifen believes that with the intuitive human-computer interaction method becoming the main selling point of mobile computing devices, the Wintel camp sacrifices the deformation superbook counterattack action field, and must also include touch functions in the necessary equipment to successfully integrate with the market; After the six-month touch capacity is in place, it will drive brand manufacturers to compete for new card positions, which will bring a significant stimulus to the shipment of ultrabooks. Zeng Lifang, Intel ’s product marketing manager for Asia Pacific, also emphasized that the transformation of the ultrabook is definitely the right direction. It can meet the application needs of Content ConsumpTIon and Content CreaTIon devices, and has become a popular fried chicken in the consumer electronics market recently. Therefore, ASUS, Acer, Sony, Lenovo, Samsung and Toshiba have launched related products in recent international exhibitions, and several new designs are in full swing. In fact, in addition to the increase in touch production capacity in the second half of Superbook's shipments, Intel's forthcoming mass production of the fourth-generation Core processor, Haswell, will also focus on growth momentum. It is reported that Haswell's system-on-chip (SoC) design that integrates the North and South Bridge chipsets significantly reduces the footprint and power consumption, can promote the deformation of ultra-thin and thin, and has a battery life of more than 9 hours, which is closer to tablet use Experience. Cai Huifen analyzed that the new processor will bring more functional design benefits, and PC brand factories will invest more R & D resources and focus on product promotion in the second half of the year; in contrast, the first half will slow down based on the previous The product planning of the first-generation processor and the strategy of destocking to prepare for the market card battle in the second half of the year. Energy Storage Battery,Battery Energy,Battery Energy Storage System,Storage Battery Power X (Qingdao) Energy Technology Co., Ltd. , https://www.qdpowerxsolar.com