Tangible "screen" restricts industrial progress, maritime credit, laser television wins "commanding heights"

Just took down Toshiba TV with 12.9 billion yen, and Hisense also released a new generation of 4K laser television in Beijing. His new president Liu Hongxin personally took the stage. Through the launch of new products, Hisense has demonstrated to the outside world the ambitions of the color TV giant in promoting TV technology and industrial transformation. It also shows that Hisense has used laser TV to win the "commanding heights" of the next-generation TV market.

Strategic self-confidence, firm laser TV unwavering

In the next generation of television technology and industry trends, the voice of industry companies is not consistent. As the leader of China's color TV industry, Hisense chose laser television.

In Hisense's view, whether it is the evolution of LCD or self-luminous OLED, as long as there is a visible "screen", can not be called subversive change.

As Liu Xinxin, the president of Hisense, said, the tangible “screen” of television has already limited the progress of the color TV industry and must undergo disruptive innovations to break the "screen".

Although laser television is called TV, it has a subversive change in the technology and application of traditional TV. Therefore, it is called "the next generation TV."

“The advantages of laser television fusion projection technology and television technology are the ultimate products that have been the closest to flat display so far. It not only breaks down the limitations of the screen, but also has the potential to make the display ubiquitous, and it also gives the user an unprecedented visual shock experience. Liu Hongxin said.

Hisense regards laser television as a strategic choice rather than perfunctory and short-term speculation. It is understood that, in the field of laser television, Hisense actually has more than 10 years of research and development reserves, more than 400 patents have been accumulated, and the laser optical engine has achieved 100% self-control.

Liu Hongxin once again emphasized that Hisense will strengthen the laser television line, giving strong support to the laser television display company and sending out strong strategic confidence to the outside world.

Of course, Hisense's strategic self-confidence is not blind. Liu Hongxin stated that Hisense has sufficient technical advantages and industrial resource integration capabilities in the laser television 4K optical engine, 4K lens, laser light source, and the complete machine, and also has the ability to first popularize and popularize laser television in the global market. Such ability is the solid foundation for Hisense's strategic self-confidence.

Full 4K, covering more scenes

The strategy needs to be grounded and the product is an important carrier. Light does not speak, not Hisense's style.

At the press conference in Beijing, Hisense released a series of new 80-inch, 88-inch, 100-inch 4K laser television sets and a 120-inch, 150-inch S6 series 4K laser theater that can perfectly set up a home theater room.

It seems that this product launch is a landmark development node of Hisense in the field of laser television. There are two points that deserve special attention:

One is the abundance of size segments. From 80吋 to 150吋, Hisense’s full coverage of laser TVs proves that Hisense has the ability to mass-produce full-size mainstream mainstream products, and it also proves that Hisense’s technology in the field of laser televisions is very mature.

The second is comprehensive 4K. Laser TV's full 4K is not easy. Under the condition that traditional flat-panel TVs have not been implemented, Hisense took the lead in realizing laser TV 4K, which has benchmarking significance and once again proved that Hisense has strong capabilities in the display technology field.

It is worth noting that Gao Yuling, general manager of Hisense Laser Display Co., Ltd. also revealed that Hisense's laser TV will not only plunge into oversized markets, but it is also likely to be deployed in markets under 80吋. If it penetrates the market below 80, it will have a big impact on traditional flat-panel TVs.

Of course, only in terms of the big-screen TV market, the future development potential is not small. Gao Yuling said that in the next three years, the demand for large-screen TVs with 70-inch or larger screens will exceed 4 million units. The development of the current third-generation TV screens is facing high costs, large volume, and high power consumption. The upgrading of technology is a huge investment. Laser TV breaks the limits of the screen and has the potential to make the display ubiquitous, allowing television to become a "television wall", giving the user an unimaginable visual shock experience.

Hisense has begun to reap the dividends of promoting laser television. According to data from Zhongkang, from January to October this year, Hisense relied on the 88, 100, and 120-inch laser TV products with a market share of 43.09% in the 80-inch and above market, and a market share of 56.27% in the 85-inch and larger market.

Improve standards, open up resources and expand the market

Although laser televisions have many technological advantages compared with current flat-panel televisions, objectively speaking, the overall market is currently not large, and there are still some challenges in the development process.

The first is that technical standards need to be improved. In fact, this issue is a problem that all new students will face, and it also shows that laser televisions now have the potential to break out.

The source of this problem is that after Hisense warmed up the laser television industry, very colorful electric brands and internet brands have entered this market one after another. As the market heats up, it has also brought about a mixed phenomenon. For example, the concept of "laser television" and "laser projection" is not clear, with different configurations and price confusion; "brightness" is the core indicator that determines the effect of laser television screens. Various brightness units and brightness indicators appear on the market. Ways to make consumers very confused.

Second, the industrial coalition needs to expand. Hisense is a leader in laser television, but it is not enough to push Hisense alone. The success of LCDs lies not only in their advantages over CRTs and plasmas, but also in the joint efforts of the industry. Although the laser television industry is in its ascendant, although it has attracted a number of companies to enter, overall, not only is the number of participating companies not enough, but the depth of participation is not enough. Therefore, the laser television industry must prosper, develop, and truly subvert the television with screens, but also need to expand the industrial alliance.

Hisense is clearly aware of the above two points. Therefore, Hisense conducted a targeted layout:

In the aspect of improving standards, Hisense and China Electronics Standardization Institute jointly initiated the ceremony for the formulation of "Laser TV Technical Specifications" and jointly drafted the first national electronic industry standard for the Chinese laser television industry.

In expanding the industrial alliance, Hisense expressed its openness to welcome more manufacturers to integrate this trend of dramatic changes in television, and to provide new entrants with all-round services from the integration of technological industrial resources, such as the establishment of a laser television technology center to build the industry. Resource sharing platform, including 4K optical engine, 4K lens, laser light source, complete machine and so on.

Strategic determination, product support, standards improvement, and ecological openness... With the promotion of Hisense, a new era of laser television may not be far behind us.