January 09, 2025

Ofo mechanical locks provoke trouble: the boy was killed and his parents asked to replace the old lock

The ofo's mechanical lock still gave it a big deal.

According to the July 21 report on the Interface News, on March 26, 2017, an 11-year-old boy from Tianyi Road in Shanghai collided with a passenger car while using a shared bicycle and was caught in the bottom of the car. This is the first case of a minor who was under the age of 12 using a shared bicycle in Shanghai. On July 19th, the parents of the deceased brought the claim to the people's court of Jing'an District of Shanghai with the ofo to the claimant’s court, claiming 8.78 million yuan, and requested the company to immediately withdraw all mechanical code locks and replace them with safer locks.

On June 18 of this year, an accident involving the death of a minor riding ono fell in Zhengzhou, Henan Province. According to reports, the boy was twelve or three years old and cracked the password of the Xiao Huang car mechanical lock. He fell due to excessive speed when riding on a downhill slope, and the mechanical locking of the small yellow car again caused concern.

Image Source: Vision China

Interface News reported on July 21:

According to the plaintiff's attorney and senior partner of Shanghai Dabang Law Firm, Zhang Yulin, at noon on March 26, 2017, the boy and his fellow three partners (all underage) rode an ofo bicycle at 13:37 pm on the same day. Road, Qufu Road, and Zhejiang North Road intersection collided with the bus of Shanghai Hongmao Car Rental Co., Ltd., causing the boy to fall to the ground and get into the bottom of the bus from the large passenger car, and was crushed and rolled. After being rescued by Shanghai Changzheng Hospital, the Died on the same day.

Jing'an District Traffic Police believes that the boy is under 12 years of age, driving a bicycle on the road in reverse direction, and neglecting to observe the road conditions, has not confirmed safe passage, and is responsible for the accident.

Plaintiff lawyer Zhang Yulin pointed out that the cause of the accident was that the victim was less than 12 years old, and ofo Xiao Huang car ignored the vehicles placed in public open places, and there were no warnings for the victim to ride on the bicycle. The mechanical lock installed on the vehicle has a major safety hazard.

"ofo's mechanical lock can open children" seems to have become familiar

Interface news report:

When a child is 8-9 years old, he learns that he has a bicycle. Although he has a bicycle at home, he does not allow his children to ride on their own. For shared bikes, the child does not have a mobile phone to register an account at all and parents have not registered a shared bike account.

On the same day, the boy looked for a code lock on the side of the road to drive directly through the small yellow car and ride along with three small partners.

Plaintiff's lawyer Zhang Yulin pointed out that the machinery commonly used by OFO was locked in a security loophole. When users return the vehicle, they do not need to be locked. Just click “end of journey” on the app; secondly, even if the vehicle is locked, there will be Many users did not disrupt their passwords and opened them immediately; even if the passwords were disrupted, the secret sharing secrets of bicycles were shared on the Internet, leaving the security risk for minors under the age of 12 using shared bicycles.

In fact, on the morning of March 28th after the incident, ofo had issued an official statement stating that it would develop an effective preventive mechanism to eliminate the use of bicycles by minors under the age of 12 from the source so as to avoid the recurrence of tragedies. The relevant person in charge of Shanghai of OFO also stated in an interview with the media that in the future, when the new user is authenticated, the platform will block users under 12 years old. For the problem of easy opening of the car lock, ofo said it has launched a new smart lock with a dynamic password to prevent illegal use.

However, on June 18 of this year, a minor who was riding a yellow car crashed in Zhengzhou, Henan Province. According to reports, the boy was twelve or three years old and cracked the password of the Xiao Huang car mechanical lock. He fell due to excessive speed when riding on a downhill slope, and the mechanical locking of the small yellow car again caused concern.

In the Shanghai case, the plaintiff, in addition to requiring the defendant to pay compensation totaling 8.78 million yuan in compensation for death and mental damage, also requested the Jing'an District People's Court to order the OFO Xiao Huang: immediately recover all the ofo mechanical code locks and replace them with The user must lock the lock that the child cannot open easily after use.

"Is it shared or leased, we don't care at all?"

On June 19, the gold masters of the "yellow oranges" emptied each other. ??

On June 27th, ofo investor Zhu Xiaohu said in a speech at an economic summit: “In the end it is called the sharing economy or the leasing business. We don’t care at all.”

According to the report of the early Orange Capital, Zhu Xiaohu said:

When it comes to the sharing economy, some investors say that starting last year, the Chinese Internet is the story of two bicycles. The business model of charging treasures and bicycles is in the same line.

Some media said that we package the rental business into a shared economy to make money. Not only did the Chinese media say so, the US media also said so much, and even exaggerated, saying that Chinese entrepreneurs and investors packaged in a glorious image as a shared economy.

To tell you the truth, we really didn't think about what this business model should be called. In the end it was called sharing economy or leasing business. We didn't care at all.

What of the 700 million financing of ofo? The founder said: expansion

On July 10, ofo completed a $700 million Series E round of financing.

Dao Wei, founder and CEO of ofo Xiao Huang, said: “ofo Xiao Huang Che is committed to providing convenient, efficient, green and healthy travel services for users around the world. In the future, we will further promote the user experience upgrade and accelerate the strategic layout at home and abroad. Continue to lead the development of the shared bicycle industry. According to OFO data, at the end of 2017, ofo Xiao Huang plans to put 20 million vehicles, serving 200 cities around the world and entering 20 countries and regions.

This is very clear, the main purpose of this money is - expansion.

According to the data of Yifan Qianfan, the number of active users of OFO shared bicycle APP has grown exponentially since 2017. Especially after March ofo completed 450 million U.S. dollars D round of financing, as of May, MAU has exceeded 25 million. Obviously, OFO's scale expansion strategy has achieved significant results. After completing a new round of financing, OFO decided to continue its expansion strategy.

In the interview with Xinhua Viewpoint, Zhang Ding, founder of ofo, also stated that he would continue to expand after getting money.

Reporter: At the beginning of this month, ofo completed a new round of $700 million in financing. What will be used for this financing? Recently, capital has been invested in the field of shared bicycles. Is it rational in your opinion?

Zhang Xiaoding: This is very interesting. Capital is very "smart" and it is willing to enter the field of shared bicycles because it sees a clear business model and can actually make profits through riding charges. Just as we were not optimistic about a number of investment institutions in the early days, it was considered that the business was whimsical and did not fall because it was not clear at that time. With the power of capital, we are doing two expansions.

First, the scope of business expansion, and gradually carry out business replication, extending to third-tier cities and overseas markets. The second is to attract outstanding talents and technologies. We need capital to help us find better and more potential people worldwide.

Reporter: Apart from financing, ofo raised the deposit from 99 yuan to 199 yuan. Why did such an adjustment be made at this time? How to use large deposits generated by a large number of users?

Zhang Xiaoding: In fact, when we are doing overall design, the deposit is divided into layers. At present, in addition to raising the deposit from 99 yuan to 199 yuan, a deposit of 299 yuan has been designed, and there is also a sesame credit authorization deposit. According to a variety of ways, looking for comparison points of various data, can better grasp the user's deposit requirements.

The ofo’s electronic lock-up vehicle with a higher deposit was compromised by the user experience.

According to the “Huaxia Times” report, on June 20th, ofo's user deposits were increased from 99 yuan to 199 yuan. The day ofo also announced that “Internet of Things smart locks” was officially applied. On the evening, OFO also announced that the world’s first shared bicycle NB-IoT “Internet of Things Smart Lock” developed jointly with China Telecom and Huawei was formally applied to OFO. On the same day, ofo's new user deposit rose from 99 yuan to 199 yuan.

From the perspective of social media user feedback, people do not have much affection for the ofo yellow car equipped with electronic locks. Many users said that although the new yellow yellow car has increased the number of electronic locks and vehicle conditions, the experience of riding can be reduced. “It takes a lot of hard work to go around.

The new car is difficult to ride of ofo, and the user's focus is on vehicle resistance. Moreover, according to user feedback, this situation is not accidental, but occurs in all ofo equipped with electronic locks. Moreover, users generally report that the electronic lock ofo is very tired even at low speeds, and the riding experience is poor.

Obviously, under the pressure of internal and external hurries to replace the small yellow car on-line electronic lock, it is likely not to solve the problem of riding resistance and other issues affecting the user's riding experience, and finally there is no new product "opener", but the user is in doubt Case.

According to analysts, the ofo's electronic locks weigh very heavily, and the electronic version of the frame weighs nearly 50%. Due to the lack of patented technology, compared to the Mobicycle's high-efficiency electronic transmission system, the ofo's traditional system with electronic lock resistance Quite large, under these combined factors, it is not surprising that users questioned “difficult rides”.

According to the 21st Century Business Herald, ofo's operation and maintenance costs are almost a dozen times that of other bicycles. Although the cost of vehicles is low, management is also out of control as the amount of vehicles is increasing. "Zhu Xiaohu said that sharing a bicycle will end in 6 months. This is impossible. Ofo is difficult to form a closed loop, and most of the orders do not receive money. In addition, it also lacks precipitation of data and funds, which is a defect of the innate model. ”

Source: Interface News, China Times, 21st Century Business Herald, Xinhua Viewpoint, Analysys

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