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As China's largest and the world's top three TV manufacturers, Hisense will provide support for the event broadcast and other aspects during the European Cup with 4K Internet TV technology. Users can view the 4K Internet TV technology through broadcast, carousel, or on-demand on demand. The "clearest" European Cup event.
It is worth mentioning that, based on the Weibo platform, Hisense teamed up with the domestic football host David Kao to produce a heavy-weight video program that runs through 24 competition days, the "Huangjia European Cup."
At present, Huang Jianxiang has more than 17 million Weibo fans. He will personally perform the show on this talk show. He will discuss the form of the European Cup and his cultural history. This is the first time that Hisense Smart TV Content Service Platform has been involved in homemade content.
“The European Cup sponsorship has refreshed many of Hisense's first.†He Hongbo, general manager of Hisense France, said that as the first European Cup sponsor in 56 years, Hisense started the global brand marketing campaign with a unified theme. This is crucial for an aspiration to become an influential global brand.
Wei Wenjun, deputy general manager of Weibo operations, said: Weibo, through the platform's own advantages, utilizes a large number of visual football interest groups and core user resources such as stars and KOL. Through in-depth cooperation with UEFA, Hisense and CCTV5 media, Weibo believes that Bringing a brand new interactive experience to Chinese fans.
Hisense Sports Marketing Becomes a Better Place to Build a Social European Cup
On June 8th, Hisense and Weibo reached a strategic cooperation in the 2016 European Cup in Paris, France. In the two days of the 2016 European Cup countdown, Hisense fully expanded its campaign to enlarge the European Cup's IP marketing campaign.