(Indoor power supply Golden Globe Award winner: Delip; nominated finalists: Rungle, Huagao Core, Leifford)
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In Wu Jie's view, the attribution of LED lighting is to enter the homes of ordinary people. It is originally a silk reel product, and its essential requirements are nothing more than simple, cheap and easy to use. The characteristics of this kind of "filament" are reflected in the power supply, which requires it to innovate from the application, make the product structure design more and more simple, the reliability is higher and higher, and the price trend is lower and lower. . 
Delipu Product Director Pu Cheng took the stage to receive the award
"What Delip has done is to quickly solve the problem of supply chain circulation on the basis of simple, cheap and easy to use." Wu Jie said. To this end, Delip has actively developed a grounded gas product through continuous research. “The brand route of 'Gao Da Shang' is more suitable for large enterprises to go. SMEs are committed to the demand of the '屌ä¸' market, and there is no shortage of outlets.â€
Therefore, the principle that Delip's products always pursue is: not necessarily the 'high on the', but it must be the closest to the market, tailor-made products with comprehensive competitiveness for the target customers.
According to Wu Jie, at present, Delip has two brands of “DALI POWER†high-end LED control technology and “See You†cost-effective drive. "The homonym of 'See my' trademark Chinese is jiewu, which is named after my name. So Chinese is translated into 'See you', see me, shine what I mean." Talking about the 'See my' brand source At the time, Wu Jie said with a self-deprecating.
In Wu Jie's view, compared to the brand positioning of 'Gao Da Shang', the market demand and the quickest response; the optimal allocation of products to meet the requirements of rapid circulation is the long-term magic weapon of Delip. Delip's core competitiveness lies.
“Normally, if it is a standardized product, the delivery time will be longer, so the company usually has inventory. The delivery time of non-standard products varies according to LED product requirements. These products have many orders, small quantities, many parameters, and miscellaneous items. For example, an overseas brand such as Ming Wei may have more than a month to bring products or raw materials to the mainland, plus post-processing, and delays in delivery.
The reporter learned that Delip's coherent delivery period is only about 15 to 20 days in terms of guaranteeing the delivery of non-standard products. If it is a product with a relatively large demand such as lamp driving, bulb driving, etc., Delip is always available, and the after-sales service is more convenient.
“It is more important to meet the delivery deadline than to make a product that is 'high on the top.'†In Wu Jie’s view, how many orders a company can receive is not the key point. Whether it can meet the delivery date is the embodiment of the comprehensive strength of the enterprise. Because if the company does not supply the goods, it will affect the operation of the company, let alone talk about the issue of profitability.
In line with the current situation, while meeting the needs of the general lighting power supply market, Delipe actively launched its own "DALL" series of intelligent power supply for the intelligent lighting market with a hot concept. And with the LED digital power supply model DALI-DPxxW, won the 2014 high-tech LED Golden Globe Award (indoor power supply) trophy, and gorgeously staged the "reverse attack of silk." 
[Golden Globe Award] Delip: The "silk" will have spring
[Text|High-tech LED reporter Xiong Yuheng] Unlike other corporate practices, Delip , which specializes in the production of cost-effective LED power supplies, never attracts customers with the "high on the" sign, and even its general manager Wu Jie is very calmly "屌ä¸â€œself-occupied, using the positioning of “屌ä¸â€ products to meet the needs of the “屌ä¸â€ market, in order to build the competitiveness of Delip.