January 09, 2025

Cable TV is quickly abandoned: the end of an era?

Cable TV is incompatible with the current mobile Internet life. It is reasonable for everyone not to like it because there are too many ways to relax. According to a recent report by the BBC, many consumers in North America have completely abandoned cable TV. From a survey of 1,200 American consumers, only 40% of users will consider subscribing to cable television. At least young people do not like watching cable TV.


Will you still watch cable TV?

In addition, it can be seen from the actual survey that the percentage of young people aged 18-29 watching cable television is only 31%, while the percentage of cable television viewing in the 30-49 age group is 52%, 70% in 50-64 years old, and 65 years old. And above 84%, the proportion of watching with age also grows.


Only 18% of young people aged 18 to 29 watch cable TV

In fact, in addition to foreign markets, domestic users are increasingly annoying about cable TV. At the end of the second quarter of this year, China's cable digital TV subscribers have fallen to 159.93 million, for the first time falling below the 160 million mark, while IPTV and OTT services To a large extent, it has impacted the development of cable digital TV users.

The rapid development of IPTV is inseparable from the push of China Mobile, China Unicom, and telecommunications. The total number of TV users of the three operators has reached 100 million in 2016, and it took nearly 45 years for CATV to accumulate 260 million users. This has already made the Radio and Television Department aware of the crisis, and they are already exploring some innovative businesses and new profit models, but the effect is very limited.

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