Although the current fierce competition for the LED display industry is endless, but there is no doubt that with the digitization and product performance, LED display market will become more and more vigorous. It is estimated that the market value of large commercial display (LFD) will reach US$14.93 billion by 2023, and the compound annual growth rate will be 6.7% from 2017 to 2023. At present, LED displays are gradually acquiring traditional commercial display devices. The explosive growth in this field provides another possibility for the future growth of LED displays. The production of small pitch and other high-definition products will further promote the market share of LED display.

In addition, the strong support of the LED industry in inland provinces and cities has also greatly reduced the operating pressure of LED screen companies, helping companies to increase the cost of research and development, production, promotion, etc., which is not helpful to the development of the company... all this All show that although it is now an era of group competition, it is also the best time for the development of a leap-forward development.

The future market will be broadly segmented and prosperous

Research institutions’ outdoor advertising reports pointed out that the global outdoor advertising market has shown the trend of replacing traditional static billboards and posters with digital signage systems. In addition, another Chinese media report also pointed out that in 2017 China's total media spending will increase by 7.8% to 581.39 billion yuan, while outdoor advertising will increase by 8.1%. Combining the characteristics of LED display with high tolerance and suitable for outdoor use, it will undoubtedly increase its market share in outdoor display.

Looking at the market demand for LED displays, the strong growth momentum of small distances undoubtedly brought new hope to the industry. From the quarterly report on business performance, most of the LED small pitch screen key manufacturers have performed with outstanding performance, and the sales volume of individual small-sized pitch products has increased by over 50%. In addition, with the increase in output and cost reduction, small-pitch display products have also begun to infiltrate into the low-end and large-screen areas from the high-end areas, which will inevitably bring about a new round of product replacement and further stimulate market demand.

In addition, the needs of the subdivision areas have also become increasingly prominent. In the past two years, the LED transparent screen has successfully entered the main commercial and dance market with the sense of technology and fashion, releasing the charm of transparent display; the LED shaped screen has also obtained bars, choreography, etc. by breaking the conventional appearance and customized mode. In the field, LED tile screens, LED flexible screens, smart LED display screens, and LED display screens combining VR/AR and naked-eye 3D are also beginning to flourish, and will further expand display requirements.

Such broad prospects are not inferior to those in the past when the market was not vigorously developed and people did not fully understand the LED display. In the LED display industry, we should feel fortunate that the market education is more full, but it is not saturated, and the emerging areas have great potential, allowing companies to have plenty of room to develop the market blue ocean.

"Intelligence-making" era technology is the first

Recently, the topic of Chinese manufacturing has become hotter again. What is different from before is that nowadays, Chinese manufacturing has been newly defined. Words such as quality, innovation, and quality have all been used to describe products made in China, and even "manufacture" has slowly begun. Change to "smart creation". Consistent with this phenomenon, the products of China's LED screen companies are also flexing their muscles overseas. Not only are they downstream products, but they also have gradually opened up their own positions in areas such as chips with higher technical requirements.

This situation, for LED screen enterprises, then why not a good time? With the introduction of China-made 2025, "One Belt, One Road" and other policies, it is more convenient for LED screen enterprises to go abroad, and the reputation of China's manufacturing in the world has been significantly improved, and the popularity of China's LED display in the world has won the trust of enterprises. Great benefit. It is reported that in April China's export market for LED display products reached 141 million US dollars, setting a new high for a single month, an increase of 29.5%. With the improvement of the quality and reputation of LED display screens in China, domestic LED screen companies will gain greater room for development in overseas markets.

And, in the era of this technology as the first, small and medium-sized screen enterprises can compete with big companies. It is no longer a matter of price but technology. Large enterprises are well-funded, and they can temporarily reduce profits and compete with SMEs in the end. However, technology can narrow the distance between large companies and SMEs. According to a survey conducted by HC LED screen network and HCR, 77.42% of respondents are worried about the quality of the LED display. It can be seen that quality has become the most concern for end-users of display screens. Therefore, in today's homogenization of LED displays, SMEs do not even need to spend too much effort on R&D, but rather, product optimization and performance improvement. In the direction of efforts, we can increase our competitiveness in the market and gain greater market share.

Uninterrupted opportunities for integration

Although the LED display industry has accelerated its integration in recent years, the number of companies that have been eliminated so far is limited. Even as entry funds and technical requirements are low, new companies are still emerging during the integration period. And, compared with the upstream LED chip, LED packaging, LED display industry concentration is not high. Even though the price slashes have occurred in recent years, apart from some "zombie" manufacturers, most SMEs are still strong. It can be seen that the process of industry consolidation is not over. SMEs need not be disheartened.

In addition, although a number of large-scale enterprises have formed in the industry, in view of the industry as a whole, companies that have failed to gain brand awareness have emerged. According to the survey, nearly half of the buyers believe that there are too many brands and suppliers and they don't know how to choose. One-third of the manufacturers believe that users do not have a brand concept. Under the condition of low brand maturity, it is undoubtedly an opportunity for SMEs - in the absence of public recognition of the brand, customers need to more patiently understand the different brands, SMEs can be through publicity, service, quality, etc. Efforts to gain the trust and choice of customers will have more opportunities.

In fact, no matter how mature the industry is, opportunities will always exist. Just as in the era of the Microsoft system leading the world, Apple still can rely on technology and innovation to break through, and even today the market value far exceeds the former. So, nowadays, when the LED display is still in a mixed situation, do we have any reason to complain about "not with me?" Although the current challenge is there, there is no lack of opportunities. What is the so-called “deep in the middle of the world” and what companies in the LED display industry will be able to accomplish? We will wait and see.

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