January 09, 2025

Apple announced battery price cuts users questioned: Accessories profit so much?

Guangzhou Daily (All media reporter Duan Yanqun) Yesterday, Apple issued a letter of apology and apologized for the background operations that caused the old iPhone to slow down. Prior to this, some media reported that many consumers are reflected in the old iPhone including the iPhone 6 and other upgraded systems, the mobile phone slows down, and behind the reason is that Apple in order to promote the new iPhone, control causes the old iPhone to slow down. However, in the statement, Apple stated that it has never and will never intend to shorten the lifespan of any Apple product by any means, and it will not reduce the user experience to force everyone to upgrade the device. While Apple also launched the iPhone battery price cut action, the original price of 608 yuan battery dropped to 218 yuan, but immediately challenged by consumers, the battery drop more than 6 percent, Apple accessories profit margins in the end how much? Is it suspected of profit?

user:

Old iPhone slows down after upgrade

It is reported that after many old iPhone users upgraded their IOS systems, they found that the iPhone had become very slow, and the affected models included iPhone 6, iPhone 6S, etc.

It is reported that this phenomenon is not unique to this year. According to media reports, statistics were found on websites in 2015. Since the release of the iPhone in 2008, the frequency of the search keyword "iPhone change card" has shown periodical outbreaks. As soon as new mobile phones are released, consumers will feel that their old iPhones are running slower. To this end, some consumers questioned Apple's efforts to promote the new iPhone, and humans made the old iPhone slower through background operations.

According to media reports, a number of U.S. consumers submitted a collective complaint, saying that Apple has harmed the user’s right to know and interfered with the user’s equipment without authorization, causing economic losses to them and asking Apple to pay compensation. These consumers said that Apple has slowed down the battery aging iPhone processor in the background without knowing the user, and is suspected of violating consumer rights laws.

After a large number of questions, Apple yesterday issued a public apology letter on its website in China. However, Apple stated that it has never, and never will, use any means to intentionally shorten the lifespan of any Apple product, and it will not reduce the user experience to force everyone to upgrade the device.

Apple:

Deny deliberately reducing user experience

At the same time, Apple explained that in order to extend the life of the iPhone battery as much as possible and prevent accidental shutdown of the iPhone, when upgrading iOS, it is possible to flexibly manage the maximum performance of some system components when needed to prevent accidental shutdown. Apple said that these changes are usually unobservable to users, but in some cases, users may find that some apps have a longer startup time, and some performance is weakened.

At the same time, Apple said that the continued chemical aging of batteries on the earlier iPhone 6 and iPhone 6s is another factor affecting these user experiences because many of these devices are still using the original battery. Apple explained that if you replace a chemically aged battery with a new battery and use it under normal conditions, the iPhone will return to normal performance.

question:

Apple accessories are profitable?

For Apple's explanation, some consumers have said that buying an iPhone is a matter of looking at the IOS system experience is very smooth, if an upgrade becomes slow, then who would dare to buy. Some users even said that they only want to return their iPhone 6 system to IOS10.0.0.

At the same time, Apple said in a statement yesterday that in order to solve the consumer's confusion, Apple decided to cut prices to sell batteries. After the warranty period, the price of battery replacement was reduced by 390 yuan, from 608 yuan to 218 yuan. This is for users who need to replace the battery with iPhone 6 and later models.

A user yesterday told Guangzhou Daily’s all-media reporter that the price of Apple’s battery has been reduced by 60%, and the price reduction space for Apple’s accessories can be so big. How large is the profit margin? Is it suspected of profit?

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