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Recently, when talking about investment issues with three banking friends, everyone talked about the LED lighting industry.
One said that the quality of LED is very problematic, the energy-saving effect is not obvious, the light is degraded, and there is blue light, which hurts the eyes. One said that the price of LED is very expensive and it is difficult for ordinary families to accept. Another said that the market is already very saturated, LED supply exceeds demand, and the production capacity is seriously overdone, and it is likely to follow the footsteps of photovoltaics.
In fact, with the continuous maturity of LED technology, the quality and price of products are not a big problem. When the author asked: "Do you have LED lighting in your home?" They shook their heads. However, in the tube, the domestic LED lighting market is still in the stage of development, and it has not really spread to most families.
Let us look at another story: After the British colonists occupied the desert region of Africa, two merchants who sold shoes came here and found that Africans living in the desert did not wear shoes. A businessman left in disappointment. Another businessman saw the business opportunity, so he transported a large number of shoes to Africa, sold it everywhere, explained the benefits of wearing shoes, publicized the way to wear shoes, and finally succeeded.
From these two stories, we can see that the LED lighting market is the same, see how you use your mind to deal with it. From a positive perspective, the market has not yet opened, but the business opportunities in the future are very large, and there is sufficient confidence in LED. From a negative point of view, the market can not be opened, LED may still have some flaws, hopes for future development. In a word, attitude determines the future.
Recently, our company has received a 40-foot LED order from a foreign customer. Overall, the sales of LED lighting have increased to a certain extent. This shows that in developed countries, the popularity of LED lighting is ahead of the domestic market. a lot of.
Along with the advent of the world energy crisis, the new energy industry has risen rapidly. A batch of LED companies have taken a ride and expanded rapidly. LED has become the "most fashionable new energy industry".
The rapid development of LEDs has caused most people in the industry to question whether the overheating of LED investment has led to overcapacity and even overdraft.
Objectively speaking, the market in this industry is very broad, but at present, the manufacturers engaged in LED production in China are in the "Warring States Period" and have a mixed battle. And it has not really entered the civilian sector, and the market demand is very small. If the market opens in the future, the Chinese market will be enormous.
At present, some people complain that the price of LED lighting is too expensive, the energy-saving effect is not obvious, and there are problems such as blue light that damages people's vision. This is a misunderstanding of LED.
Perhaps the early technology of LED is not mature enough, but with the rapid development in recent years, the upper, middle and lower reaches of LED lighting have been perfected, and the product technology is becoming more sophisticated and advanced. The above problems can be solved.
The government needs to strengthen policy guidance for LED lighting companies, and the media will increase the publicity of LED lighting knowledge, so that it is very important for the public to truly understand and understand the authenticity of LED lighting.
Let more consumers understand the LED lighting knowledge more accurately, further broaden the market, stimulate the potential of the market, let LED green lighting, intelligent lighting, illuminate hope 
Wu Yulin: "Excess" is the mentality
[Source: Gaogong LED's "LED Lighting Channel" magazine, issue 6 (total issue 42)]