The Internet of Things business is infinite, stimulating the mobile phone chip manufacturers MediaTek and Qualcomm to actively launch the layout, have launched related solutions, expand their product lines, especially in the popular car networking applications, chip platform solutions are new products. This is evident from the strong intentions of the two major chipmakers to take the lead in the new market. The Internet of Things business is amazing, prompting the two major mobile phone chip manufacturers to cross-border gold mining to other areas. For example, MediaTek announced that it will cut into the automotive chip market from the four core perspectives; Qualcomm is launching the first 10 Nano server chips, rushing to cloud computing business opportunities, and Google cooperation to accelerate the development of terminal product design. The two leading mobile phone manufacturers have accelerated the layout of the Internet of Things, only because of the unlimited business opportunities of the Internet of Things, and look forward to early card positions, taking the lead. Optimistic about the automotive electronics market opportunity, MediaTek announced that it will officially enter the automotive chip market, from image-based advanced driver assistance system (Vision-based ADAS), high-precision millimeter wave radar (mmWave), automotive infotainment system ( In-Vehicle Infotainment, the four core areas of TeleemaTIcs, provide complete and highly integrated system solutions to global automakers. It is expected to launch the first automotive chip in the first quarter of 2017. . Figure 1 Xu Jingquan, deputy general manager of Lianfa Technology and general manager of the new business development department, said that the automotive electronics market is huge, and MediaTek will officially enter the market segment of the automotive chip market from four core areas. Xu Jingquan (picture 1), deputy general manager of Lianfa Technology and general manager of the new business development headquarters, said that according to statistics, in 2015 and 2020, semiconductors will have a growth rate of 6∼7% in the automotive electronics field, higher than the car itself. Growth rate; and the total price of semiconductor parts in a car in the future will increase from $565 in 2016 to around $610. In other words, the future demand for semiconductors in the automotive sector will increase, and the value will follow the rise. Xu Jingquan further pointed out that the two most important goals in the automotive market are security and networking. All car manufacturers are committed to developing safer and more secure drivers, and more and more new technologies are being introduced, such as advanced driver assistance systems (ADAS), radar sensing, or autonomous driving. In addition, networking technology is also one of the positive development directions of the automotive market, such as the introduction of more links to the car entertainment system and the communication system. Therefore, MediaTek decided to cut into the above four core areas and seize the market opportunities. It is expected that the automotive chip business in 2019 or 2020 will begin to contribute significantly to the overall revenue. The goal is to hope that in 2020-2025, the company's products can account for 20% of the global automotive market share in the above-mentioned areas. 30%. First of all, in the image-based advanced driver assistance system, MediaTek will reconstruct the advanced driver assistance system from the ground floor, using a distributed vision processing unit (VPU) to process large quantities in real time with optimized performance and power consumption. Image data. In addition, the company uses Machine Learning technology to improve detection accuracy and speed, enhance object recognition and tracking capabilities, and provide human-like decision-making performance. In the high-precision millimeter-wave radar (mmWave) segment, the company develops millimeter-wave radars based on years of technical expertise in high-frequency radio frequency to provide more accurate detection, object resolution and detection capabilities. The 77GHz radar is the main development direction. In the In-Vehicle Infotainment system, high-performance 2D and 3D processing technologies will be used to ensure the highest level of efficiency and speed, providing highly integrated navigation and multimedia functions and connectivity for automotive infotainment systems. Technical options. As for the TelemaTIcs system, MediaTek uses the advantages of the original network technology to provide a powerful solution for handling various data transmission tasks with extremely high bandwidth requirements, while supporting multiple wireless connection technologies. (4G/3G/2G wireless communication, Wi-Fi, Bluetooth/Low-power Bluetooth, etc.) and map-related applications. Xu Jingquan added that there are currently four product areas with their own product lines. However, there are no chip suppliers in the market today that can provide highly integrated solutions, which means that auto manufacturers can only cooperate with multiple suppliers at the same time. Additional resources to address communication and integration between different products or systems. Therefore, in the future, MediaTek will develop towards higher integration in the design of automotive chips, providing car manufacturers with more complete solutions and reducing development manpower and costs.
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