January 09, 2025

The size of the drone aerial photography and entertainment market will be highly competitive with 30 billion Xinjiang/Millet

In the just-concluded college entrance examination, many test sites in Henan Province have begun to use drones to capture radio signals and implement tracking and positioning for anti-cheating work. At the same time, Jingdong Electronic Mall completed the first single drone distribution in Suqian, China. Not only are drones gradually entering the lives of the public, they are also changing our lives.

Entering 2016, the drone industry has shown a spurt of development, and many brokerage-related industry analysts are optimistic about the future of drones. How is the drone industry developing? What kind of business opportunities are behind the hot market environment? In an interview with the Daily Economic News, many industry insiders believe that with the highly integrated drones and other application technologies, there will be some new application scenarios in the future, and in the commercial-grade drone market, each Sub-sectors may have a market size of 10 billion or more.

Multi-domain applications have emerged

UAVs, also known as unmanned aerial vehicles, belong to the high-end robot industry. It relies on wireless remote control technology and its own program to control the flight. UAVs can be used as "airborne robots" instead of humans to complete aerial operations and form an aerial platform that can be used in conjunction with other components.

The UAV has two major application categories, military and civilian. On the 6th of this month, the Ministry of Industry and Information Technology and the National Defense Science and Technology Bureau jointly issued a notice on recommending the "Recommended Catalogue of Technology and Products for the People's Republic of China (2016)". The UAV system was Into the key areas of the 2016 National People's Army Directory. This means that the drone industry has become one of the main directions to promote the integration of China's military and civilian development.

Civil drones are divided into special drones and consumer drones. Professional-grade drones can be directly applied in pesticide spraying, forest fire fighting, artificial rainfall, and other auxiliary equipment. UAVs also have broad application prospects in digital urban exploration and mapping, coastal defense surveillance, border inspection, meteorological exploration, geological exploration, photography, disaster prevention and mitigation, and anti-terrorism. In addition, the drone can also be applied to movie and television drama shooting, logistics express, catering and other application scenarios.

Recently, foreign media silive.com reported that a couple of photographers, Anthony and Orssoos, are using drone technology to provide virtual experience services in the real estate field. Anthony said that they also helped the company to carry out engineering construction and house renovation work through drone shooting.

According to the "2016~2021 China UAV Industry Market Demand Forecast and Investment Strategy Planning Analysis Report", the global UAV market reached US$6.3 billion in 2014. It is expected that the UAV market will continue to grow in the next 10 years. By 2021, the drone market will reach 10 billion US dollars, and by 2023 the drone market will reach 11.5 billion US dollars. Among them, military drones accounted for 86%, and civilian drones accounted for 14%.

In fact, the domestic large-scale UAVs have only begun to take off, and the market potential is huge. According to statistics, in 2014, the global sales of civilian drones reached 378,000, while the Chinese civil drone industry accounted for more than 80% of the global market share, indicating that the Chinese civil drone industry has been at the forefront of the world.

Guo Jun, an engineer at the Starlight Laboratory of Beijing University of Aeronautics and Astronautics, is very optimistic about the market potential of drones. He believes that with the development of technology, some individual technologies can be integrated into drones, forming a "UAV+" model like "Internet +".

The iResearch report shows that the four major areas of aerial photography and entertainment, agriculture, forestry, security and power are the key segments of the drone market. Among them, the future market size of aerial photography and entertainment reached 30 billion. However, at present, multi-rotor UAVs have poor load and are not suitable for the application of the logistics industry. At the same time, countries have strict control in low-altitude areas and the policy prospects are still unclear. Therefore, the logistics field is temporarily unable to be scaled up.

Intense competition in aerial photography applications

Consumer-grade drones are generally used as aerial photography and toys, and the market has just opened, but the development potential is staggering. The domestic drone "unicorn" Dajiang was founded at the beginning of the flight control system, but it is famous for its professional aerial photography. After that, the vast majority of drone startups or teams are also the aerial photography features of drones, including the first drones that Xiaomi introduced.

However, Dajiang, which already has more than 70% of the civilian small drone market, has few opportunities to leave new students in the field of aerial photography. With the introduction of laws and regulations on drones in various countries, it has further restricted the disorderly growth of drones in the civilian market.

On the same day that the Xiaomi drone was released, the zero-degree "low-key" that had already embraced Tencent's thigh released a pocket self-timer drone DOBBY. Zero official said that the launch of this product indicates that the company "formally entered the consumer market."

Obviously, there are a large number of companies in the field of aerial photography applications, and the competition is fierce. However, as the products of the drone mature and the application fields are broadened, new service requirements and service forms will be born based on the use process and application of the drone.

The iResearch report shows that UAV application services such as data collection services, plant protection services, and aerial photography services will become opportunities in the industrial chain. This type of service provider purchases drones, trains flying hands, and provides professional services to users. For example, the aerial photography service company dispatches professional flying hands and drones to provide professional aerial photography services during film production and news editing.

Mr. Fei Youbai introduced that many RC enthusiasts began to set up unmanned aerial photography companies to combine their interests with their careers.

In addition, services such as communication, consulting and financial leasing for drone players have also become new market demands. From technological innovation to industrial chain extension, the era of drone application is surpassing the imagination.

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