Sony China 20th Anniversary Charm Tour

Sony China, which has just celebrated its 20th anniversary, hosted a large-scale brand event "Sony Charm Rewards" in Beijing. Mr. Kazuo Hirai, CEO and CEO of Sony Group, attended the conference and gave a speech, fully interpreting the unique customer experience created by Sony's products, technology, services and entertainment content, and re-emphasizing the Sony spirit that brings both sensory and emotional value to users through continuous innovation. .

Sony's growth is closely related to the user's experience. We will continue to pursue technological advancement, enhance engineering and product design, and provide you with a significant difference in product. “Whether it is those choices made to achieve differentiation and uniqueness, or the constant curiosity that inspires us to accept challenges, or our commitment as promoters of innovation, all of these clearly demonstrate that we are in the right philosophy and strategy. With the support of the framework, we will continue to build a stronger, better, more profitable Sony!"

The commemorative theme for this event is "The Heart of the Moment, Sony and You," and the commemorative logo is based on a kaleidoscope design theme. The colorful changes brought about by the colorful kaleidoscope convey the surprise and unprecedented entertainment experience that Sony has created for users through its products, content and services. At the same time, he also announced that Sony China will hold a series of celebrations this year to celebrate the 20th anniversary of Sony China with its users, partners, and all employees. It will showcase the 20-year-old Sony China's vibrant, high-end fashion brand. Image!

Gao Qiaoyang, President of Sony China (inaugurated on April 1st)

Due to differences in consumer habits or interests, many high-end, narrow-minded, diversified and personalized market demands emerge. “Sensitively aware of trends, accurately grasping hot spots, and quickly and efficiently allocating resources, so that Sony products with cutting-edge technology and comfortable and convenient Sony services can accurately meet diverse market demands. This will not only become the president of Sony China. The important strategy is also Sony’s clear commitment to consumers in the face of market changes.”

Sony China will continue to focus on pursuing quality of life, fashion, and young people. At the same time, on the basis of deepening market research, refining user segments, and realizing potential and potential needs, Sony China will fully mobilize various online and offline channel resources so that more target consumers can not only acquire precision. To our product information, and to more easily experience the charm of Sony's products and services.

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