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It can be said that the rise of smart TV boxes led directly to the tastelessness of the broadcasting digital set-top box that was accompanied by us for many years. So far in the past two years, the loss of one-sided users directly stimulated the nerves of radio and television. In fact, for this situation, radio and television are not idle. In fact, they are also working hard on the road that occupied the living room.
Behind the strong pressure policy
Speaking of last year's series of policies on radio and television boxes, Radio and TV can almost be described as "treasures." The highly favored copycat boxes are almost extinct, and regular boxes are also locked in the hands of a few license fees. Although after a period of concentrated suppression, in the following year, the entire TV box market was in the middle of the trial of the policy, but then the outbreak of smart TV once again gave a heavy blow to the TV box. According to recent Onyx online monitoring data, the online retail volume of online boxes in September this year was 498,000 units, a decrease of 16.7% from the previous quarter. Retail sales amounted to 120 million yuan, a decrease of 18.3% from the previous quarter. Ovi believes that the culprit in this situation is the development of television intelligence.
It can be seen that, in addition to the "insideness" of smart TVs, the pre-existing radio and television high-pressure policy has caused the majority of TV boxes to lose their advantage in video content and it is also a key factor in the TV box market showing a downturn. So why does Radio and Television have such a high profile to suppress this booming emerging market? 
Before answering this question, we may wish to think about the set-top box in our home. In fact, in addition to the Internet box mentioned above, is there a box "specially used to watch TV programs" under the television cabinet in your home?? Broadcast and digital set-top boxes. The reason why everyone has been forgotten in the back of their heads is to say that it really cannot do anything but watch TV. With the drastic improvement of the Internet environment in recent years and the extreme richness of Internet content, Internet boxes have basically replaced all functions of digital set-top boxes. As a result, the Internet box quickly gathered a large number of users with more and richer video content than traditional cable TV programs, and is eroding the space of existing digital cable TVs step by step.
According to statistics, at the beginning of 2014, the number of cable television users in China reached 224.9 million, of which there were 172 million cable digital television users. It seems that radio and television have a huge user base, but with the advent of the Internet tide, the trend of television intelligence has intensified. Previously, according to the forecast of Orvi Cloud Network, the penetration rate of smart TV in 2015 will reach 85%. Undoubtedly, the intensification of television intelligence has become the "big enemy" of cable digital television.
Obviously, the broad inductance came to a crisis. From the official caliber of radio and television, the previous series of policies was to purify the network environment and ensure that online video could be managed and controlled. However, in essence, it is a little-known secret behind the possibility that the internet box is competing for users and fostering cable television. 
Radio and television efforts
From the point of view of this year or so, the General Administration of Radio, Film and Television (SARFT) with special identities flattened the gap with the internet TV box by using the policy of “short and fastâ€. On the one hand, it actively laid out its own intelligent road.
An important direction of the radio and television intelligentization is that operators of radio and television operators are expected to integrate traditional radio and television resources into Internet content and build a DVB+OTT model. It is understood that the current DVB+OTT trials have been conducted in Beijing, Shanghai, Hunan, Henan, Guizhou, Xinjiang, Gansu, Jiangxi, Guangxi, and Shandong. Among them, there are Gehua Cable and BesTV, Eastern Cable and Future TV, Hunan Cable and Mango TV. Did you not find out that the boot interface of your Gehua set-top box has become a similar TV box interface?
In addition, it is claimed that the launch of TVOS 1.0, the first television operating system in China, is actually another way for Radio and TV to shorten the gap with the Internet. Unfortunately, although TVOS 1.0 is also known as a smart TV operating system, the overall architecture is relatively conservative and closed in order to ensure that the content is manageable and controllable. It is precisely because of this that the third-party Internet boxes you see, such as Taijie, Xiaomi, have not adopted the system.
However, at this year's China International Broadcasting and Television Information Network Exhibition, we still saw DVB+OTT boxes that include TVOS systems from Konka, Galaxy Electronics, and Tongzhou.
Of course, in addition to the efforts of radio and television, the other box telecom operators in the box market are also sparing no effort to promote IPTV + OTT mode products. They rely on the number of their broadband subscriber business users and the advantage of being able to view them live. While promoting their own products, they also sent IPTV+OTT boxes to your home. For example, China Unicom has upgraded its wisdom Wojia box, telecommunications have also intermittently promoted the Yue me box and so on. In fact, the telecom operators' IPTV + OTT products also have a competitive relationship with broadcasting and television, but the threat is not a big Internet box.
In short, Internet TV boxes have been seen as public enemies. 
Should not use the internet box as an opponent
Actually, we can understand a series of measures that “the first to use policies to suppress and then try to improve itself†is that after all, the Internet box is a new thing. As a predecessor, the broadcasting and television industry has to be under the condition of having a huge user base and the right to speak. Overstepping or thoroughly iteratively losing face is small, and losing a job is not good.
I think that it is undoubtedly a bright avenue for Radio and Television to improve, and even catch up with the Internet. Selecting the DVB+OTT mode will not only expand its own strength in the fastest time, but it will also actively respond to the national triple play. However, unfortunately, from the perspective of the current existing products, the practice of broadcasting and TV is still somewhat conservative and open enough.
In the actual experience, you can see that although you can find an interface similar to the Internet box in the Gehua STB, and in addition to the live broadcast, you also have content resources such as movies and games, but when you actually use it, you will find that not only almost all Movie resources are charged content, and the overall speed is extremely slow, and the operation process is also more complicated. In fact, this situation also exists in the products of Tongzhou that we tested.
Obviously, under the general trend of triple play, whether Radio and TV broadcasts boxes carrying various Internet intelligent services as rivals or whether it is necessary to seek real partners to learn from each other has become the key to future development. Therefore, how to make good use of various resources and strengthen its own aspects in terms of content, value-added services, user experience, and so on for broadcast and television has become urgent.