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As a new generation of lighting source, LED is highly valued by countries in the field of vision for its high energy saving, long life and environmentally friendly lamps. With the rapid growth of the LED industry, its application has shifted from auxiliary lighting to main lighting. Founded in the 1990s, Beijing Tianyi Runda Technology Development Co., Ltd. has been committed to the research and development and production of LED lighting products. At the 2008 China (Beijing) International Lighting Appliance Expo on April 3, Xiaobian had the opportunity to interview Ms. Zhang Jingping, the chairman of Beijing Tianyi Runda Technology Development Co., Ltd.
Being approachable and amiable is the initial impression of Chairman Zhang to Xiaobian. In the following conversation, Xiao Bian also deeply realized that after the chairman of Zhang, Tianyi Runda people made unremitting efforts in the research and development and production of LED lighting products.
Ms. Zhang Jingping, Chairman of Beijing Tianyi Runda Technology Development Co., Ltd. and Xiaobian
Chairman Zhang said that since 2004, Beijing Tianyi Runda Technology Development Co., Ltd. has been committed to the technical development and production of LED indoor lighting products based on the support of national policies, the development needs of the LED industry and the technological advantages of the company. The LED fluorescent lamp and bulb type lamp independently researched and developed by the company use photochemical and physical methods to make semiconductor lighting as a new light source and have been practically applied in general lighting. Compared with incandescent lamps, this product saves 90% of energy and life. It is 10 times, has the advantages of maintenance-free, environmental protection and energy saving, and has a significant impact on energy conservation and environmental protection. Four national patents have been obtained and declared at the national level.
Quality and quality are the life of the company
In the conversation, Chairman Zhang’s sentence, “Quality and quality is the life of the enterprise, this is the eternal truth†left a deep impression on Xiaobian. Chairman Zhang said that Tianyi Runda has a strong R&D team and is self-sufficient in research and development, striving to bring the latest concepts and best products to the market and push them to consumers.
Today, in the LED lighting market, product quality is uneven, and many inferior products entice consumers at low prices. Chairman Zhang said frankly that Tianyi Runda's LED lighting products have no advantage in price, because ensuring quality will inevitably bring high costs, and high costs will inevitably lead to high prices. However, after careful calculation, this is a hidden economic account. The short-term investment of consumers is large, but long-term use, long life, safety and energy saving have both economic and social benefits.
Internet marketing, an essential marketing model When it comes to product promotion, Chairman Zhang has a special liking for online promotion. Chairman Zhang said that today is the age of the Internet. Everyone's life is inseparable from the Internet. From stationery to books, books and large household appliances can be bought online. Tianyi Runda people have long seen the impact of the Internet in people's real life, and put a lot of energy on the Internet in product promotion. The facts also prove that the choice of network promotion is correct.
Today, in order to expand production scale, Tianyi Runda has established a special production base in Zhoushan, Zhejiang Province. At present, the research and development of the Ai Rui brand LED lighting series has won a number of independent research and development patents. As the fourth generation of light source is being pushed to the city, we believe that the road of Tianyi Runda will become wider and wider. 
"Quality and quality are the life of the company"
-- Interview with Ms. Zhang Jingping, Chairman of Beijing Tianyi Runda Technology Development Co., Ltd.