January 10, 2025

New York AR/VR entrepreneurial record, massive dry goods hit

Last time we introduced the current ARVR circle in New York, the aspects involved are very wide. Around the rapidly established circle and ecosystem, ARVR has new attempts in all directions.
Let's go directly to the dry goods.

[AR]
AR x industry

Professor Steven Feiner of Columbia University demonstrated the effectiveness of AR in mechanical assembly. By bringing Hololens, workers no longer have to spend time reading lengthy assembly instructions to determine the details of the unit. On the other hand, AR glasses can also allow people who are not on the scene to see and guide people on the scene to operate by transmitting images in real time.

New York AR/VR entrepreneurial record, massive dry goods hit

Photo: Photographed in NYVR 2017 Professor Feiner's use of ARVR in industry


Professor Feiner is very active in the field of vision, specializing in computer imaging and user interface orientation. The research laboratory led by it recently published AirCode technology, which is expected to make a substantial breakthrough in Marker Tracking in AR. This encoding implicitizes the current QR code, and the shape of the QR will not be visible to the naked eye but can be recognized by the machine. Such research not only solves the aesthetic problem of the article, but also improves the easy identification of the similarly-looking items (difficulties in item recogniTIon) and the possible lines of different information of the connection, and is practical and easy to use for the production of the article. .

New York AR/VR entrepreneurial record, massive dry goods hit

Figure AirCode development and application

AirCode academic display original text:


In addition, Professor Feiner mentioned in EFXR 2017 that the most difficult problem in AR is the Eye Tracking. The author himself also experienced the on-site eye tracking instrument. Although it can track the position roughly, since the eyeball itself is not completely still, the reality on the screen will be severely shaken, and there will often be misjudgments.

AR x medium


An example of the most eye-catching AR x media in the near future is the Wall Street Journal (WSJ) AR version, which is officially recommended by the Apple Store. The project's head Roger Kenny personally went to the booth to share with you the Dow Jones Innovations in this area and the ideas for future technology use in the media industry.

New York AR/VR entrepreneurial record, massive dry goods hit

Picture taken on the right side of EFXR 2017, Roger Kenny

New York AR/VR entrepreneurial record, massive dry goods hit


Through the display of 3D visualization, people can more clearly see the rise and fall of each stock. At the same time, you can click into a single stock to query its more detailed information. This will definitely come in handy for those who want to visualize market data for countless times. In addition, it has a reasonable advantage, you can use a new way to view relevant information. Visualization can help people discover relevant trends or interests in a wide range of areas, such as market research for emerging companies and products, like investments. The new perspective provides users with the ability to gain insight into market operations or stock performance.

New York AR/VR entrepreneurial record, massive dry goods hit

AR x Business


Compared to the various commercial activities and applications that China AR has been able to do with e-commerce and entertainment giants, the DEMO displayed at the New York show seems to be still on a small scale. Business-related seems to only see the guidance of the mall-based navigation function compared to the outdoor space store and store. This navigation function is for the internal guidance of the mall, which is very helpful for finding the favorite store in the unfamiliar shopping mall. of. There are also some combinations of posters and brochures in the store, which are relatively common. However, some developers have combined the AR and VR 360-degree panoramas, and some new ideas have emerged.

New York AR/VR entrepreneurial record, massive dry goods hit

Take a photo of the GPS AR tour in the EFXR 2017 store

New York AR/VR entrepreneurial record, massive dry goods hit

Photo taken at EFXR 2017 Verizon booth AR and VR 360 degree panorama

AR x entertainment


Since Pokemon Go implemented the LBS-based AR gameplay, more developers have begun to experiment with other game modes. The two main methods are currently produced in the form of planes or object interaction. Vhalerie Lee and Subigya Basnet of New York University's Tandon College have jointly developed the desktop AR display of the song of ice and fire, combining 3D models, special effects and sound effects, which are effective in capturing desktop features. Vhalerie Lee said that he will add some gameplay to the table games. VllageLive is more focused on the exploration of architecture in the city. They hide the video that Nelson shot in 1980 on the streets of New York. During the process of exploring New York, they can see the scene of New York at the time and explore the homosexuality shot by Nelson. And the record of sexual transfer history. Roi Lev developed the When Things Talk Back, giving different item roles, allowing them to talk to each other and even complain about why you want to eat them.

New York AR/VR entrepreneurial record, massive dry goods hit

Figure: Ice and Fire Song Desktop AR

New York AR/VR entrepreneurial record, massive dry goods hit

Photo: VillageLive City Search for Gay History

New York AR/VR entrepreneurial record, massive dry goods hit

Figure When Things Talk Back at the show

Attracted many visitors who just started AR

AR x infrastructure


(MoTIon Tracking/Neuroscience)

In addition to the direct application of AR, there are some developers who put more effort into providing basic support, such as XTH Sense sensors. It can perform position confirmation by tracking the movements of the wearer's hands, wrists and arms, and can obtain the user's body temperature, muscle sound, blood flow, heartbeat to digitize the user's physical condition, so that the designer can based on these data. Content development. For example, a creator can use XTH Sense to make a sound with the body.

New York AR/VR entrepreneurial record, massive dry goods hit

Video performance with XTH Sense artist


New York University's Tandon College brings the latest research in architectural neurology. They explore the connections and relationships between neuroscience and architecture, and detect the response and impact of the human body in different building spaces to improve the design of buildings and objects. The show is only part of the Eye tracking, and it can be seen that it is not stable, but can be expected to be used in architectural design after optimization.

New York AR/VR entrepreneurial record, massive dry goods hit

Image taken at EFXR 2017 Neurosciencefor Architecture, NYC Tandon



The major VR vendors in New York are still concentrated on HTC, Samsung and Microsoft. The cooperation between NYC Media Lab and HTC Vive is very deep. The HTC Vive content platform is active at several exhibitions. As the head of HTC Vive's content development, Ms. Jenna Seiden presented Go to China's plan at NYVR to promote the exchange of VR content between China and the United States. Previously worked in the NBA, Microsoft Xbox, she has a very deep experience in content licensing and content ecology, especially game content.

On the other hand, because Microsoft released the Mix Reality family in 2017, it is still showing the Mix Reality experience around the friends at the show in New York.

New York AR/VR entrepreneurial record, massive dry goods hit

Photo taken at NYVR 2017 Microsoft's booth is mainly for friends

(Dell, HP, Lenovo, Samsung) is based on Mix Reality

New York AR/VR entrepreneurial record, massive dry goods hit

Photographed inside the Nordstrom mall


However, the object of NYC Media Lab cooperation is still mainly HTC Vive.

New York AR/VR entrepreneurial record, massive dry goods hit

At the EFXR exhibition, most of the VR booths are in cooperation with HTC Vive.


Since VR's DEMO and products are more, here are some of the more significant products and content to share with you.

VR x medical


I have previously said that New York is working hard on medical comparisons, so there is no shortage of such products and content in the creation of VR. Take PIXCORE, for example, a company that primarily launches marketing programs for US medical and pharmaceutical companies. In 2017, they took the lead in trying to bring VR markeTIng into the integrated content of the medical field. Through immersive display of the cause and pathology of patients, doctors have a new body injury caused by the patient's physical habits.

New York AR/VR entrepreneurial record, massive dry goods hit

Figure Pixacore and the consumer in the pharmaceutical field launched the Disease EducaTIon

VR x Education / Training


The other is the Aquinas Training mentioned earlier, a company that wants to use VR's advantages in immersive aspects to enhance the memory curve. Compared to chasing and concentrating machine learning, Aquinas Training's CEOHughSeaton hopes to accelerate and enhance human learning with new technologies. The progress of machine learning is still so fast, and there is no real change in the process of human acquisition, understanding, and use of knowledge, and Aquinas Training hopes to focus on this.

New York AR/VR entrepreneurial record, massive dry goods hit

Photo: Hugh Seaton demonstrates the irreplaceable role of VR in education


“Compared to AR, VR has its unique and irreplaceable role in helping people simulate and complete things that are difficult or costly in reality, such as submarine detections of thousands of feet or more, in the face of terrorists. Status, etc." Hugh Seaton spoke at the NYVR Workshop.

VR x basics


There is also a partial foundation built, in fact, AR, VR are used. Geopipe collects and reads large data from satellite images, maps and laser scans, and uses machine learning and algorithms to understand real-world object structures, so as to capture and model real-world buildings, not only to present basic shapes, It also simulates the internal structure of the city, the surrounding trees and the location and size of the windows. This can increase the speed of building AR and VR urban models and reduce costs. Geopipe was the first company to be drawn out in the NYVR Entrepreneur Competition. CEO Christopher Mitchell and CTO Thomas Dickerson are high school classmates. They had this idea during their student years, now implemented, and through the New York AR and VR. The platform looks for customers or partners.

New York AR/VR entrepreneurial record, massive dry goods hit

Figure: The urban appearance of Geopipe generated by the algorithm is still increasing in an orderly manner.


It is also very helpful for documenting urban development.

Egg


In the NYVR exhibition that I participated in before, there was a unique Chinese manufacturer, Xiaopai Technology. That was the first 6 days of Kickstarter's end of crowdfunding, doing a showcase in New York. Although it is the only Chinese manufacturer, there are a lot of exhibitors who are lining up to try. It can be said that it is one of the longest teams. Although the Demo content is a very short-term underwater experience, almost everyone who has tried it has been shocked by 8K quality and 200-degree FOV. This kind of near-human market and high-resolution show The person experienced any VR head display manufacturer that was different from the exhibition.

We just want to get abroad to withstand the baptism of criticism and suggestions, and then improve it before launching it. Users in the United States like to communicate, comment, criticize, and there are many suggestions that are useful to us, including the media, and the questions asked are also very sharp. "CEO Ren Pan is always helping the people who come to try to bring the head of the small group and answer some of their questions. Many people don't think that this person is already at the end of the 6th day of Kickstarter. One of the core figures of the small group that raised $2.6 million in start-up funds.

Many developers in New York are interested in the progress of China's AR and VR, and hope to cooperate with Chinese manufacturers. When the author and the people in the ARVR circle of New York shared the AR Red Wars and the novel ARVR hardware and content during the Spring Festival between Tmall and Tencent, they listened carefully and then discussed each other. In the EXFR interview, Kyle Li also talked with everyone about the "Jesus Warrior Challenge" game from Amway Lenovo, saying it is the best AR experience and hopes that Lenovo can open its SDK.

"We know that China has even established a VR park, but it still rarely sees AR reports. I hope to know more about what your entrepreneurs are doing.

New York AR/VR entrepreneurial record, massive dry goods hit

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