"I'm a singer 3" live card to drunk mango TV go CNTV old road

Recently, with the "Legend of Wu Mei Niang" being "reduced by the chest", "I am a singer 3" kicked off. Hunan Satellite TV once again caught the eye of the audience and the media. At the same time, Mango TV, which is highly affiliated with Hunan Satellite TV, has attracted a lot of attention through a series of measures.

First, the 360-degree panoramic view of the Hunan Satellite TV New Year's Concert, followed by the entire network to play "I'm a singer 3", just yesterday, and direct the Golden Globe Awards. Looking at recent moves, Mango TV increasingly has the tone of a video website.

In addition to the recent move, the page layout of Mango TV also has a brightening effect. The four channels that mainly support variety shows, TV dramas, movies, and animations, and other channels at the same time can clearly make people feel that Mango TV entertainment gene products are relatively In the complex and old-fashioned page layout of other TVs, Mango TV's color scheme is also very "Internet style" and very pleasing.

However, after an experience that made me feel bad, I suddenly felt that Mango TV may have taken CNV's path.

Mango TV follows CNTV's first step: playback speed

I vaguely remember that in the early days of the video site's birth, due to the P2P technology, the imperfections of the CDN network base stations, and the fact that there are still not so wide "broadband" and other objective reasons, video sites often play their own content. Caton phenomenon. Not to mention live streaming.

There are multiple cards in the live broadcast, giving an example of what looks like a joke.

I believe that everybody has the experience of watching the game during the day and night, but each time I can hear two cheers for each goal, the scene at 5 minutes seems uncommon. I had the privilege of experiencing it because the delay of video broadcast was very serious. When the next-door dormitories made a call after the goal because of television, we were thrilled. After all, you did not know whether you scored your favorite team or your opponent. In addition, from time to time due to the suspension of the Internet speed, it also makes people intoxicated.

In the ensuing days, with the development of technology, video vendors are constantly updating their technology, and our broadband is becoming wider and wider. The experience of watching live is also very close to the past. However, at the time of CNTV's direct World Cup last year, I once felt back to college.

Looking at the Mango TV, the live broadcast experience seems to be even worse than CNTV. In the first broadcast of “I Am a Singer 3”, there was no TV at home but only online viewing. When I opened the Mango TV's official website live page began endless waiting. About an hour or so after the show began, I only saw a few snippets on the webpage, which totaled no more than two minutes. For a time, I felt like watching the show.

Card, is the most intuitive experience Mango TV brings to me. As a technical layman, I don't understand why 20M's bandwidth is not enough to watch a live broadcast. I only understand that it is really a card.

Mango TV follows CNTV's second step: content channel

In the previous section, the channel of Mango TV was briefly mentioned, and it can be basically determined that Mango TV is based on the contents of Hunan TV's self-produced content. At the same time, there are also movies and animation videos and other channels. This seems very similar to the CNTV content channel.

For CNTV, after the name in the upper left corner of the website has been renamed as CCTV from China Internet TV, the source of its content is basically CCTV. As the largest TV station in China, CCTV’s advantages in content quantity and quality are self-evident, but even so, CNTV does not seem to benefit from it.

However, CNTV as a news-intensive video site must be the leading domestic news provider. After all, CCTV's news resources and in-depth reporting capabilities are obvious.

In contrast, Mango TV, as a video site that focuses on entertainment content, does not seem to have obvious advantages at the entertainment content level.

It is undeniable that Hunan Satellite TV does have a lot of quality products for entertaining variety shows. For example, the old-fashioned program "Happy Camp" (13 years and 22 periods of online traffic hits 900 million times), "Daily Up", and the new show "Daddy" Where are you going? and "I'm a singer" on the air. At the same time, there are a number of high-quality TV series that really attracted the attention of many users.

However, entertainment variety shows are not only owned by Hunan Satellite TV. Only in the prime time on Friday, there were several television stations that had more than ten entertainment variety shows to compete fiercely. Whether it is Zhejiang Satellite TV's "Run Brothers" or Jiangsu Satellite TV's "Most Powerful Brain", or CCTV's "China Good Song", these programs have the same strength as "I Am a Singer". As for TV dramas, we no longer have to say more. I believe we can also feel the fierce competition between various TV stations.

In this environment, users will be diverted into doubt. After all, under the condition of fragmented time, the loyalty of users watching video is further reduced, and coupled with abundant programs, the user's staying time is worrying.

In addition, the original ability of variety shows may also be a hurdle for Mango TV's future development. Most people who are familiar with variety shows know that the vast majority of popular programs today are not home-grown. Whether it is "I am a singer" or "run a man", the copyright comes from abroad. Once the introduction fails, the final result must be appalling. The obvious example is a program called "China's Strongest Sound" before.

Perhaps precisely because of this, we can also see a lot of original programs on Mango TV. After all, the feeling of being pinched by someone else's fate is not good. Only the current original programs are in the primary stage. It remains to be seen whether the scale can be formed.

Actually, it is not only mango TV. The Internetization of traditional TV stations will almost always encounter technical and content problems. In fact, the theory of transformation seems to have already existed, which is the slogan of “network linkage”, but the difficulty of implementation is indeed not small. Perhaps the TVEverywhere strategy implemented by the US traditional TV media can be used as a reference. By the way, there is also a video site called hulu that is worth studying.