1 PCB Screw Terminal Block 2 Plug-in Terminal Block 3 PCB Spring Terminal Block 4 Barrier Terminal Block 5 Feed Through Terminal Block.
Terminal block consists of fixed terminal block (hereinafter referred to as socket) and free terminal block (hereinafter referred to as plug). The socket is fixed on the electric parts through its square (round) plate (welding method is also adopted for some), the plug is generally connected with the cable, and the plug and socket are connected by connecting nuts. Terminal Block Series ShenZhen Antenk Electronics Co,Ltd , https://www.antenkwire.com
Hong Yannan, chairman of Guangmingyuan Lighting, believes that the typical performance of the “post-crisis era†is a new trend and new signs highlighted by the baptism of the industry. The reality tells us that some enterprises have fallen in the crisis, but other companies with strong vitality and mature development have not only failed to fall, but have further expanded their markets and the strategic layout has gradually become clear. "The EU now has 'president' and 'foreigner', and the EU's alliance has brought thinking to the lighting companies in the post-crisis era." Hong Yannan said that in the future, the Chinese lighting market will have a new alliance, a strong alliance. "There is more vitality in the crisis, and the weak are facing the fate of the game.
Hong Yannan, Chairman of Guangmingyuan Lighting
Boldly trying brand alliance brand alliance is one of the important marketing concepts of modern enterprises. It is a powerful weapon to achieve brand win-win and ensure brand is bigger and stronger. It is also an effective way to expand brand influence and market competitiveness. In 2009, NVC Lighting and the six major home furnishing giants established the first home industry “Champion Allianceâ€, which set off a wave of joint marketing in the home industry in China. Through deep cooperation, the marketing alliance will integrate the strength of major companies and formulate a series of preferential policies to stimulate consumption to drive demand. However, as a non-strong home brand of light source electrical appliances, electrical lighting, home lighting companies, how can we stand out in the competition of many brands, become the focus of attention of various dealers? How do light source appliance brands develop brand alliances? Hong Yannan Road has a mystery:
First, select the partners of the brand alliance. When selecting the partners of the brand alliance, the company must take the brand matching as the premise. The two sides must have good complementarity in their respective fields. Based on resource sharing, both parties must have Common, direct or indirect marketing resources should be driven by common interests. Both parties should aggregate alliance resources into market energy, maximize brand benefits, and give full play to their advantages to compensate for their respective disadvantages. At present, the light source electrical appliance brand mainly has channels such as lighting market, engineering promotion and decoration company in the domestic market. When brand alliance marketing is carried out in the second and third grade markets, it is necessary to combine with the actual needs of local distributors, and choose both sides to have good in their respective fields. Complementary industry brands carry out alliances.
Second, formulate a viable alliance marketing policy. After selecting a partner of the brand alliance, the company must have a clear and feasible alliance marketing policy: What resources do the various brands need to invest? What promotions do each brand need to do? What promotions do brands need to unite? How do brands promote? Only by formulating these alliance marketing policies and reaching an agreement can the value-added effect of “1+1+1>3†be realized, thereby effectively activating the desire of consumers and consumers to greatly increase the sales of products.
On September 18, 2009, Guangmingyuan Lighting, Zhengtai Electric and Jinling Light Source launched the first alliance marketing promotion activities under the leadership of Xinfeihong Lighting in Hengyang City, Hunan Province. Joint marketing of multiple brands creates a large and strong effect; in addition, a number of alliances with different brand characteristics provide potential customers to each other; the so-called "single palms are hard to beat", and more than one palm is not "1+1+1" The effect of =3" is the value-added effect of "1+1+1>3".
Quality is the foundation of brand marketing. “Whether it is affiliate marketing or implementation of 'Glorious China', the target market is turned to the domestic brand plan. The core is product quality and innovation ability. Ensuring quality and integrity is the key to supporting the marketing operation of the alliance. Any product, long-lasting and vigorous vitality comes from stable and reliable quality. Although the marketing momentum of the alliance is big, the root of the foundation cannot be abandoned. I think this is very important. The marketing of the alliance is not a one-time customer, but Lifelong customers." Hong Dong's quality of relying on marketing success is fundamentally thorough.
In fact, Hong Yannan has a deep understanding of the words "quality products are the cornerstone of a century-old enterprise": "At that time, there were many domestic electric light source enterprises, and enterprises with assets of 10 million yuan were everywhere. It can be said that they are strong. Lin, and our starting capital is very limited, why can we achieve today's results? I think it is knowledge to create value, technology innovation to promote the company's development. At that time I proposed 'the most competitive enterprise in the lighting industry halogen lamp within 3 years' When I was targeted, I was regarded as a madman's dream. Looking back today, it is this ideal and pursuit that has opened up a broad space for the company's continued growth and opened the door to development."
In 2009, Guangmingyuan jointly developed the ECO30 series of energy-saving halogen lamps that replace incandescent lamps with international lighting giants. It has achieved good economic and social benefits and effectively seized the 6 billion replacements that were left after the elimination of incandescent lamps. Market space, tapping the doubling point of Guangmingyuan lighting market. Quartz ultraviolet germicidal lamp sold well in the world in the sudden "H1N1 flu" in 2009. Its good bactericidal effect has enabled Guangmingyuan to obtain huge orders for products, and it has also made it difficult for countries around the world to tide over the epidemic and create a healthy living environment for human beings. Important contribution. In addition, Guangmingyuan developed and began to produce the "Little Sun" short-arc metal halide lamp, breaking the situation that the technology has always been monopolized by international lighting giants. These high-tech products that have been transformed into market profit points are the most powerful chips for Guangmingyuan's overall performance in 2009 to increase by 50% compared with 2008.
In recent years, Guangmingyuan Company has applied for 23 patents, and 11 patent products have entered the market successively. It has passed ISO9001 quality system certification and ISO14001 international environmental certification. The products have obtained CE certification, the product design conforms to IEC standards, and the raw materials used meet ROHS environmental protection standards. The product has high safety performance and passed the TUV safety certification of TÜV Rheinland. At the same time, we strive to promote energy conservation and environmental protection with internationally recognized standards and methods. The company has included the environmental policy “Protect the environment, prevent pollution, save energy and reduce consumption, comply with regulations, and continuously improve†into the latest employee handbook. It is essential that employees implement the details of each job.
The application of LED products is the focus of the elimination of incandescent lamps in 2010. The trend of elimination is no longer reversible. Whether it is the EU, Australia and other countries and regions or the domestic market, it has passed the plan to eliminate incandescent lamps. At present, Guangmingyuan's energy-saving halogen lamp ECO30 series products have been widely recognized and occupied an important position in foreign markets. In 2010, it will become an important weapon for Guangmingyuan to open the domestic market. In addition, Guangmingyuan's R&D team is also actively leaning toward the LED field to participate in the competition for the LED market. In 2010, energy-saving lamps fully penetrated the lighting market, and LED became synonymous with new light sources.
“In 2010, we will establish a strong brand in sustainable growth and continue to introduce high-growth new products to ensure the leading position in the industry. The first product is energy-saving halogen lamps, and the other is UV lamps. In 2010, the focus is on LED applications. Project and lighting electronics cooperate with the health industry (UVC lamp application).†Hong Yannan is full of confidence in the company's prospects.
When talking about the planning for the future, Chairman Hong Yannan said that Guangmingyuan will continue to adhere to the corporate development philosophy of “continuous improvement and steady development for sustainable developmentâ€.
"Of course, the most important thing is people, team. People, which company has, the difference lies in the dream." Hong Dong said bluntly. Guangmingyuan has a strong technical team, including professors from Fudan University. Electric light source engineers, etc., the number of employees reached more than 1,200, they are carrying the dream of "making Guangmingyuan a famous international brand" and working hard in the common direction. 2010 will also be the employee growth year. More than 50 management and technical talents at all levels are trained internally, including more than five senior management talents who can stand alone. The income of employees is stable at the high end of the industry. The backbone personnel have high income, and the income of more than ten core personnel has at least doubled.
Guangmingyuan's plan for the future is: 2010-2011, the overall goal is to achieve "four one project." Build an excellent team with great combat effectiveness; build an internationally competitive and excellent Guangmingyuan company; develop a number of highly competitive green energy-saving products, including a full range of metal halide lamps and energy-saving halogen lamps, to capture domestic The leading position of light source electrical appliances; casting "COMYAN" has become the first-class brand of China's light source electrical appliances, and launched the international market strategy. In 2012-2014, Guangmingyuan Lighting Products will be involved in the overall home lighting series products. Guangmingyuan Lighting maintains a continuous growth in the domestic market; its own brand products are sold well in Southeast Asia and Europe and the United States. In 2015-2017, Guangmingyuan Lighting will maintain its local competitive advantage and the company will make efforts to build an internationally renowned brand. Vision planning goal: to become an international brand enterprise with a model of industry quality.
The terminal block consists of three basic units: shell, insulator and contact body.
Strictly speaking, terminal block refers to a solid device composed of an insulating base and more than one live part. Each conductive member can be used as a joint point for connecting two or more conductors (wires), and also as a tool for connecting or not connecting conductors (wires) individually. In the literal sense, the terminal block can be thought of as a wiring platform providing terminal or wire connection. The terminal block can be a combination type or a single-piece design. The combined terminal block is stacked in the way similar to the block combination, and the two ends are added with side covers and locked and fixed with screws. As for the single terminal block, the combination process mentioned above is not necessary, and it can be used alone.