January 10, 2025

Domestic IH rice cooker counterattack strength crushed imported rice cooker

Domestic IH rice cooker

Domestic IH rice cooker has stabilized the main position of the market

Do you still remember the scene of buying Japanese rice cookers a few years ago? In recent months, the official website of the AQSIQ showed that many batches of imported rice cookers submitted applications for recall to the AQSIQ. The reporter recently learned from the Foshan store that in the first quarter of this year, the sales of domestic IH rice cookers have completely crushed the imported IH rice cookers.

However, in the store, the price of domestic IH rice cookers and imported rice cookers is still very different. Is there such a big difference in technology and performance between such large price gaps? What choice should consumers make?

What is IH rice cooker?

The traditional rice cooker is heated by the heating plate to conduct heat to the bottom of the inner tank, and then the inner heat is transferred to the food. The disadvantage is that the heating is not uniform and the problem of precise temperature control cannot be performed. The IH rice cooker is heated by IH electromagnetic technology. It relies on magnetic lines to penetrate the pot body for heating, and the alternating current is turned on by the electromagnetic coil to directly heat the metal liner, three-dimensional heating, strong heat conduction, more uniform heating, and more precise temperature control. The rice made is more nutritious and tastes better.

market:

Domestic IH rice cooker is popular

A few years ago, the media often reported that many people who travel to Japan would go to the local supermarket to buy rice cookers.

In 2016, Dong Mingzhu said that he would like to take his own Gree IH rice cooker PK Japanese rice cooker. Soon after, Xiaomi Leijun also launched the IH rice cooker benchmarking imported products.

Nowadays, the "small goal" of the domestic IH rice cooker has basically been realized. When reporters visited Suning Foshan Zumiao Store recently, they found that the brands and styles of domestic IH rice cookers far exceeded imported brands, including Midea, Jiuyang, Supor, Gree, etc., and more than one style of IH rice cooker was launched, and Foshan citizens bought Most of the IH rice cookers will choose domestic brands.

"IH rice cookers of imported brands usually cost several thousand yuan. The domestic IH rice cookers are only 2,000 yuan when they were first listed. Now some have already achieved a thousand yuan, and the imported ones are still several thousand yuan. The price difference is A lot." Suning Life Electric Supervisor introduced that two or three years ago, some people would choose the more expensive Japanese IH rice cooker, but the reputation of domestic IH rice cookers in the past two years is getting better and better. Slowly, Foshan citizens have begun to choose domestic IH rice cookers. It is.

"The basic technology and internal structure of rice cookers are very simple. In the past, as long as 300 yuan or so, you can buy mainstream rice cookers. Nowadays, although new technologies and new materials have been applied, the functions are much more. The price is set at around 1,000 yuan. "Miss Wu, the citizen said.

The Japanese rice cookers produced in Japan and South Korea are relatively expensive. The price of purely imported rice cookers exceeds RMB 5,000, and the price of high-end rice cookers even exceeds RMB 10,000. Japanese rice cooker senior expert Kuroguchi said to the media, "Although China's development in IH is later than Japan, it has developed rapidly in technology, and now I have basically reached the same level of technology as Japan's IH technology." The domestic IH rice cooker that the reporter saw at the Foshan store, from the LCD panel to the various functions, is similar to the imported IH rice cooker. But the price gap is still big.

Recall: involves a variety of imported rice cookers

Although the Japanese rice cooker selling point is imported from Japan, most of the products are actually assembled and produced in China. Therefore, some people think that compared with the Japanese rice cooker, the domestic brand rice cooker is not inferior or even more reliable, and the Gome Oriental store Jiuyang shopping guide insists on this view. In fact, this self-confidence is based on the arguments, not only from the experience of their own use, but also from the results of the sampling inspections of relevant departments.

The family of a friend of the author was also a fan of Japanese rice cookers. Two or three years ago, he spent more than 10,000 yuan to buy a rice cooker from Japan. After a year, he had a problem and did not heat up. When looking for a repair point, people said that the original one should be sent to the original factory in Japan for maintenance. The maintenance cost should be nearly 2,000 yuan. It took two or three months to come and use it. After two months, I didn't heat it up, I had to send it for repair, and I had to wait for two or three months... "Imported rice cooker is very fragrant, but the repair is more troublesome. It is better to buy a domestic one to use it." Friends lamented.

On the official website of the AQSIQ, we can see that in the supervision and spot checks conducted by the national entry-exit inspection and quarantine institutions on imported goods other than the statutory inspection commodity catalogue last year, 17 batches of unqualified products were detected in the imported rice cookers. The majority of the 17 batches of unqualified imported rice cookers are from Japan and South Korea. Among them, 7 batches of Panasonic, 3 batches of Tiger, 3 batches of Cool Morning, 2 batches of Fuku, 1 batch of Hitachi, and 1 batch of Toshiba. According to the proportion of brands in various countries, Japanese brands accounted for 70.59%, Korean brands accounted for 29.41%, and Japanese brands snapped up by the Chinese ranked first.

The reporter also found in the official website of the AQSIQ that Tige Trade (Shanghai) Co., Ltd. submitted a recall plan to the AQSIQ and recalled some imported Tiger IH rice cookers from December 11 last year. The recall involves six types of products, the production date is from July 21, 2014 to September 20, 2017, and the country of origin is Japan. According to the company's statistics, the total number of products affected in mainland China is 29,245. The IH rice cooker in the recall range mainly has the following defects: If the fixing device of the power cord is damaged or falls off from the main body, the power cord is pulled by a strong external force, the grounding wire is tightened and the grounding terminal is detached, the grounding protection is invalid, and an electric shock may occur. risk. This is the first time that the mainland has recalled imported rice cookers. The recall quantity and value have set a record for the recall of defective imported household electrical appliances.

Experts said that because Japan and South Korea and other countries have different voltages from China, electrical appliances are also limited in circuit design, and thus do not meet domestic market standards in some respects. Matsushita Electric's various models of rice cooker products sold in China in 2017 were sampled and found to be unqualified.

“External monks are not good at chanting. It is recommended that users who use rice cookers for a long time in China or purchase domestic brands of rice cookers are safer and more reliable,” said relevant experts.

"Consumer reminder"

How to deal with the recall of home appliances

Tiger brand is a world-renowned brand with more than 90 years of history. Its rice cooker is one of the four largest rice cooker brands in Japan and has a high market share in China. Therefore, after the release of the Tiger Recall Program, it has aroused widespread concern from consumers. Consumers who purchased the Tiger Rice Cooker said that they don’t understand how to operate the recall of the electrical appliances. Participation? These are countless and there are still “blind zones”.

According to industry insiders, after the company finds a defective product and submits it to the AQSIQ, it can use the repair and replacement method to recall the defective products that flowed to the market before, and then release the product to the market after eliminating the product defects. Although the proactively recalled manufacturing company has handled the defect after recalling the defective product, the consumer will not receive additional compensation in addition to regaining the product without defects.

The insiders suggest that consumers should first understand the specific operation plan of the company's recalled products. If you want to pay for the transportation expenses yourself or even pay the taxes and fees due to the lost invoices, the value of the products after several years of depreciation may not be enough. The cost of participating in the recall will be seriously considered.

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