ChinaJoy officially opened in 2015

Yesterday (July 29th, 2015) at the Shanghai Grand Ballroom of the Kerry Hotel Pudong Shanghai, the 13th China International Interactive Entertainment Fair (ChinaJoy) was successfully opened. Zhang Yijun, Director of the Digital Publishing Division of the State Press, Publication, Radio, Film and Television Bureau, Zhu Zhisong, Vice Minister of the Shanghai Municipal Propaganda Department, and Deputy Director General of the State Administration of Press, Publication, Radio, Film and Television, and Sun Shoushan from the China Audio and Digital Publishing Association attended the event.

In the Morning Summit Forum leaders and industry two special occasions, Ren Yujun, Chief Operating Officer of Tencent Group, Jinshan Cloud CEO Zhang Hongjiang, Kingsoft CEO, Microsoft Senior Vice President and Xbox Global Business Division Phil Spencer, Perfect World (Beijing) ) Xiao Yu, CEO of Network Technology Co., Ltd., Yang Shenghui, founder and CEO of Longtu Games, and Xiao Jian, CEO of CMGE China Mobile Games, delivered excellent speeches. The following is the top net reporter on-site news:

Zhu Zhisong, Vice Minister of Shanghai Municipal Publicity Department: Shanghai's game sales revenue reached 37.7 billion

At the opening ceremony, Zhu Zhisong stated that with the continuous rapid growth of the online game industry in recent years, Shanghai achieved a sales revenue of RMB 37.7 billion in 2014, an increase of nearly 30 times in more than ten years. Currently, companies engaged in online game operation and research and development in Shanghai have achieved There are more than 300 employees and more than 70,000 employees. Shanda, giants and other companies have been among the best in the national mobile game industry. Tencent and Netease also set up branches in Shanghai. The future of the Shanghai gaming industry will usher in a broader perspective.

Sun Shoushan, Deputy Director of the State Administration of Press, Publication, Radio, Film and Television: Development and Management of the Game Industry

Sun Shoushan first summed up the development of the game market at home and abroad, and then introduced the future of the State Administration of Press, Publication, Radio, Film and Television Administration in the game industry.

Sun Shoushan believes that there are four points in the development of overseas game market. First, mobile games are growing rapidly. Second, technological innovation drives the development of the industry. Third, product quality is more sophisticated. Fourth, industry management is more mature.

The development of the domestic game market reflects the continuous optimization of the industrial environment, the unabated reduction of mobile games, the increasingly active copyright operations, and the continued strength of overseas markets. In the future, the State Administration of Press, Publication, Radio, Film and Television will launch new management policies for the government's departments and manufacturers in the domestic market.

In the section on manufacturers, Sun Shoushan said that game companies should continue to improve the quality of their products and seek development, and they must continue to expand overseas markets, truly participate in international competition, directly engage in the export and operation of copyright, and seize new and even blank markets. The state will also vigorously support and manage the industry and introduce mobile game management methods as soon as possible. Including the implementation of classification approval, gradually expand the model of territorial management, streamlining the application materials, regulate the examination and approval review process to increase supervision.

Ren Yujun, Chief Operating Officer of Tencent Group: Pan-entertainment Opportunities under the "Internet Plus" Trend

Tencent Group’s chief operating officer, Ren Yujun, first defined the concept of “Internet Plus,” which is based on the Internet platform, using information and communication technology to cross-industry integration with various industries, promoting industrial transformation and upgrading, and continuously creating new products. New business and new model, building a new ecology connecting everything. And under this concept, under the concept of "building a new ecology that connects everything" has become an important strategic core of Tencent. In the future, Tencent will continue to increase its efforts in Tencent Games, Tencent Animation, Tencent Channel, Tencent Film, and Tencent Literature. We hope that all companies in the industry will jointly develop in the “Internet+” cultural and creative industries and join together to meet and imagine. A better future blooms.

Kingsoft CEO Jin Shanyun CEO Zhang Hongjiang: big data, games, cloud

Zhang Hongjiang used Xiaomi’s sales of mobile phones and the huge data generated by his series of activities as an example to reach the data world where science and technology and games are launched. And based on this huge data world, Kingsoft has started research on big data, games and the cloud. At present, the most obvious is that Jinshan Cloud has applied cloud technology to the game and successfully operated the "Mile of the Whole People." It emphasizes the connection between big data, games and the cloud, and also describes the benefits of cloud technology for the game. In addition, Jinshan has expanded the deployment of the cloud to various fields including entertainment, education, finance, and medical care.

Phil Spencer, President of Xbox Global Business Unit: Bring Xbox to China Market

Phil Spencer first shared how he developed games with partners, and how Xbox made the industry better in the Chinese gaming industry and in world games. And that Windows10 is Microsoft's very important product in PC activities and PC market. For Xbox, Windows 10 is a very important opportunity to load more Xbox apps while adding more Xbox and Windows 10 users.

Perfect World Chief Executive Officer Xiao Yu: Internet Entertainment's "Smart" Password

Xiao Yu believes that the current Internet industry in China is strong and competition among enterprises is intensifying. In its opinion, Internet entertainment includes four new features: three-dimensional integration, global creativity, technological revolution, and multidimensional presentation. New forms of technological expression such as VR also bring new business opportunities to the Internet.

Xiao Yu said that culture, talent and innovation are the passwords for making China. The wisdom-making password is the use of talents and continuous trials to make efforts for the development of the industry based on wisdom and innovation.

Founder and CEO of Longtu Games Yang Shenghui: Long-term brand building, creating original IP

Yang Shenghui first mentioned the status quo of the game industry: the number of products continues to increase, quality continues to increase, the cost of new user acquisition continues to increase, homogeneity is serious, innovative gameplay requirements are getting higher and higher, the spread of word-of-mouth is increasingly difficult, users are new to The loyalty of the game is declining.

Secondly, Yang Shenghui believes that the key to the industry's breakthrough is to obtain influential IP, to form a thematic level of differentiation, can reduce user acquisition costs, at the same time, there can also be fans access, help improve user retention, Increase word-of-mouth communication capabilities.

Yang Shenghui said that the game should be run as a long-term brand. This includes the following aspects: Phenomenon-level users of the product sticky; continuously update the fun gameplay to meet user needs; long-term marketing investment, brand building to enhance user reputation; user community precipitate formation of fan groups; become a real sense Original IP.

Xiao Jian, Chief Executive Officer of CMGE China Mobile Games, opens the door to mobile gaming

Xiao Jian believes that once the mobile e-sports business is done, it is a very long-lasting game that can create stable and sustained profits. According to incomplete statistics, there are more than 30 models of mobile e-sport games that are already on the market and are about to be launched, of which more than half are MOBA. In the first half of 2015, there were about 50 mobile eSports competitions. Each major live broadcast platform also opened a mobile game live channel. More than 100 anchors began to broadcast mobile games. Mobile e-Sports is booming. In the first half of 2015, the total number of mobile gaming games represented by FPS, MOBA, and TCG has reached 1 billion yuan, while the total number of mobile gaming games in the second half of 2014 was less than 100 million. This segment is entering a period of rapid growth.