A vibrant revolution from traditional cars to intelligent networked cars

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In recent years, with the rapid advancement of software algorithms, communication technologies, and hardware computing power, the research of artificial intelligence is undergoing a leap-forward revolution. Among them, smart traffic is a very important part of artificial intelligence applications, and it is having a profound impact on people's travel modes.

Even Apple CEO Cook has publicly acknowledged in a recent interview that Apple is conducting research on driverless technology and said that "automatic driving is almost the mother of all Apple AI projects, and it is the most difficult to overcome, but automation also allows Apple to Excitement, in the future we can see where it will take us."

It can be seen that the future intelligent networked car has become the trend of the times, and the revolution of the entire automobile industry is going on.

Future cars, not just cars

Recently, NetQin held a seminar on "Intelligent Vehicle System Security Technology and Intelligent Transportation Change" in Beijing. Wang Hongming, director of NetQin's marketing, said that the development trend of intelligent networked cars is in fact very similar to the mobile Internet revolution triggered by smart phones.

In the past ten years, mobile phones have gradually replaced the functions of MP3, card cameras and other products, from the single-function mobile communication tools, along with the upgrade of mobile network bandwidth, the enhancement of hardware computing power and the enrichment of application software. It has become a versatile personal digital terminal and Internet portal.

The same is true of the development of smart cars. Along with the leap in the network, on-board computers and artificial intelligence, the car has been re-emphasized from the original single-function travel tools, redefining the future travel mode. From manual driving to computer-assisted driving to fully automated driverless driving, artificial intelligence makes “driving” no longer necessary for car travel. It also saves the driver's time and energy in addition to providing a safer driving experience. . The future of the car, or will become a mobile office and entertainment space, become a new entrance to innovative digital services.

In fact, drone driving is not far away from us. At the Baidu AI Developers Conference, which just ended last month, Baidu founder and chairman Li Yanhong, in order to showcase the "Apollo Plan", personally took an unmanned car to the venue. On the other side of the ocean, companies such as Google and Tesla are also experimenting with driverless technology.

The automobile industry chain in the upheaval

With the transformation of the role of intelligent networked cars in the field of travel in the future, the shape of smart cars in the future will also change, which will lead to tremendous changes in the entire automotive industry chain.

Components such as engines and gearboxes in the traditional automobile era will gradually be phased out. Instead, the smart car era will begin to turn to the power-based clean energy of the entire automotive industry, and will contribute to the motor, electronic control, battery system and network transmission. Internet application.

In the era of smart cars, an obvious feature is the entry of a large number of Internet technology companies, such as Baidu, Google, Apple, etc., which are familiar to them. A technology company that combines artificial intelligence and deep learning, especially good at unmanned software algorithms, system UI, and sensor and radar applications. Although the entry time is late, the assisted driving with traditional car companies begins to gradually drive to no driver. The stability of the transition is different, and Internet companies directly enter the full automatic driving, achieving overtaking in corners.

The pressure on the technology companies has also accelerated the transformation of traditional enterprises into smart cars. Traditional car manufacturers such as BMW, Ford, Volkswagen and Toyota have also introduced cars with driving assistance systems.

With the overall transformation of the automotive industry, the industrial chain structure of the automotive industry has also changed with the advent of the smart car era:

The smart car industry chain can be divided into five layers, from top to bottom, car manufacturers, Tier1, Internet technology companies, ADAS (Advanced Driver Assistant Systems) suppliers, bottom components supplier. The manufacturers in each layer of the industrial chain have also experienced a “shuffle” because of the changing demand of smart cars. In this emerging market, the looming vitality attracts a large number of fresh blood, which makes the whole industry appear in a variety of forms. .

Accelerate change, the industry chain needs lubricants

However, there is still a large technological gap between various industrial chains, especially between traditional car companies and Internet technology companies. Traditional automobile companies have accumulated many years of experience in the structural safety of automobiles, and they also have certain advantages in the mass production process and cost control of the whole vehicle. And technology companies will focus on the advantages of artificial intelligence in the field of automatic driving algorithms and human-computer interaction.

How to combine the advantages of vehicle hardware production with the advantages of software development of enterprises and enterprises, the integrated system of software and hardware with high security and stability in the future will become the most important core of the future car.

At this seminar, NetQin's Atom Technology demonstrated its integrated system platform on site. Guo Anzhen, Marketing Director and Senior Product Manager of Atom, explained and analyzed the core advantages of the product. This smart car integrated system integrates the various underlying components, has a highly integrated in-vehicle system, and can be customized to the ADAS system according to the needs of the OEM and Tier1. It solves the problem of the safety and computational efficiency of a large number of independent ECUs in traditional cars.

Today's smart cars require a large number of independent electronic modules to complete from the environment perception, analysis and judgment to the final execution. This creates additional system levels and system interlacing points, which are more prone to system failures. Therefore, the integrated system that integrates the various underlying components has become the trend of development.

Traditional car companies face digital transformation, and they need to leverage the advanced artificial intelligence algorithms of technology manufacturers to empower them. For Internet technology companies, especially startup companies, it is imperative to practice their innovative ideas on products. In the fierce competition in the smart car industry, it is difficult for any one-tier enterprise to achieve a single big one. Only the vertical connection of each layer of the industrial chain is the “optimal solution” to promote the upgrading of the entire industry.

To get through the industry chain level, you need a kind of “lubricant” that can accelerate the integration of software and hardware.

Atom's integrated and integrated system platform can meet the above-mentioned different operating environment requirements and different security requirements of software and hardware coexistence and sharing, promote the car to the intelligent process, and create conditions for the organic collection of traditional car companies and technology Internet. It has promoted the gospel of new technologies from laboratory to mass production, from mass production to technology sinking.

In addition, the integrated ECU also solves the slow cycle of car hardware update (5-10 years), but the in-vehicle system update frequently (in weeks) this "one fast and one slow" contradiction. The separation of automotive software and hardware is achieved through a complete system. The software can be iterated at high speed by OTA, and the hardware can be replaced by modularity.

It can be seen that the intelligent automobile system integration manufacturer represented by NetQin Ling, although it does not manufacture cars or subverts itself, provides a complete ECU platform solution for automobile practitioners and assumes the identity of “lubricant”. Accelerating the transformation of the automotive industry into digitalization and intelligentization is also an indispensable part of the intelligent network connection vehicle industry chain.

At present, smart cars are still in the assisted driving stage, and there is still a long process of fully automatic driving from the ultimate goal. However, with the gradual maturity of technology in all levels of the automotive industry and the continuous lubrication between the levels, it is believed that in the next 20 years, fully automatic driving will truly appear in our lives and completely change the way people travel.