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In fact, as a media person who has been practicing for more than 10 years, the concept of "Super TV" is also quite unfamiliar. So, today, with 10 issues that users are most concerned about, the author specifically interviewed Liu Yaoping, the Storm TV CEO, to see how he interpreted the Superstorm TV for us.
Why is the name "Super TV"?
Liu Yaoping: The name “super body†actually has the same meaning as the science fiction movie super body. (Note: The movie Super Body tells about a young woman forced to become a drug dealer. Then the drug is poured into her body. Instead, it brings her extraordinary powers: it includes telepathy and instantaneous absorption of knowledge. It became an omnipotent "Superwoman."
Storm Super TV is called "super body" because it is a metal body, split and scalable Internet TV. Super Body TV forms an open ecosystem through "platform + Internet service + product."
Hardware is the core of a TV. What is unique about Super TV?
Liu Yaoping: At present, the hardware configuration of Superstorm TV has been at the leading level, and no hardware upgrade is required for at least 1-2 years. For example: Take the 55-inch Ultra TV as an example, which uses the LGD 4K hard screen, equipped with a quad-core Cortex-A9 CPU, Mali-450 eight-core GPU and 16GB flash memory, 2G memory; support H.265 hard decoding, Bluetooth 4.1 and 802.ac Wi-Fi, and built-in Hi-Fi level audio, support for Dolby sound and dbx-tv sound.
In appearance, the four ultimate technological breakthroughs in Super TV have made rose gold's body design a breakthrough. For example: Aluminium-magnesium alloy one-fold bending and rose gold anodizing; high-temperature melting die-casting, pure artificial polishing, buy track plating; steel plate galvanized one punching hole, rose gold paint; steel plate galvanized high temperature hot stamping, one Press forming. Throughout the entire process, a total of 59 sets of precision molds were opened.
Compared with other Internet TV brands, what are the advantages of Ultra TV?
Liu Yaoping: It is mainly embodied in three aspects: content advantages, product advantages, and channel advantages.
In terms of content, we have both own content and content that cooperates with iQiyi, Aofei and other platforms. The IP of these cooperation content is original, we will run on a unified platform and do unified membership services. An Internet TV that does content or only works with other platforms has more advantages.
In terms of products, the advantage of Ultra TV is very obvious, and it is not at the same level as other brands, so it does not make too many comments.
In terms of channels, Super TV is different from other Internet TV brands in the model of online sales. Storm TV launched cooperation with Sunshun. Its offline channels will cover 6,000 cities, with 17,000 experience stores and 30,000 retail stores, which will have more advantages than pre-sales services and installation services.
Same as millet with split TV. What is the difference between the two brands?
Liu Yaoping: From a split point of view, there are two differences between us. One is that Super TV upgrades are more convenient, and millet split TV upgrades also require connection, which is relatively more troublesome; the second is the cost of upgrades to the Ultra TV. Lower, and can be upgraded with plug and play, while the host of Xiaomi TV is relatively large and the structure is too complicated. So, we joked that the TV host without the tail, this plug-in is over, not so complicated.
What is the standard for the price of Super TV? What is the cost of future upgrades?
Liu Yaoping: The prices of the 42-inch, 50-inch, and 55-inch versions of the Superstorm TV announced today are RMB 1999, RMB 2,999, and RMB 3,799 respectively. From the price point of view, Super Body TV is selling at close to cost. In service and logistics, all are free, including a free upgrade. In addition, we only provide services that are not repaired.
For the cost of future upgrades, we currently provide a free upgrade, and for things beyond three years, we can hardly say clearly.
How often does the Superstorm TV upgrade one time most reasonable?
Liu Yaoping: Above one year, within three years. If you upgrade within a year, that means nothing, unless your hardware configuration is very low. According to our calculations, the television industry has reached a level of one and a half years. Therefore, an upgrade can be made in one and a half to two years. There is no point in upgrading within one year, and it is too far after three years.
How does the content of Super TV comply with SARFT regulations?
Liu Yaoping: The provisions of SARFT are clearly placed there. For example, there can be no live broadcasting. These regulations are equal for all people. Without pressing this red line, you are allowed to do a variety of innovations. In addition to the resources of Fantastic Art, we may also accumulate more resources of our own. Secondly, on the basis of video resources, we also found that like love to watch this platform, in addition to various IP animation rights, in fact, it is still the country's largest vertical category of children's toy store, you can think of the next version Out of it, the concept of television, called T2O, may be used to sell related children's products through television. Actually, there are many innovations, not necessarily purely watching TV.
In terms of content ecology, what unique resources do we have?
Liu Yaoping: The content ecology of Storm TV is mainly based on integration. The emphasis is on good, multi, new, and sustainable. Our content side is mainly Iqiyi, Huadian, Aofei Anime (love to watch children's playground) and so on. Currently, Super Body TV has more than 9,600 movies, 73,000 hours of TV dramas, 75,000 hours of variety show hits, more than 1,000 hours of documentary, 35,000 hours of animation, 400,000 or more high-fidelity music, more than 10,000 games.
At the same time, we have also made some improvements in content and experience, such as carousels, cinema speed broadcasts, daily broadcasts, various rankings, various special events, and so on. In addition, we have also proposed a new application, the fan-like single, a song list similar to a bean column or a music website, allowing users to organize and share the ticket.
At present, what is the status of Super Body TV stocking? Is there a regional limit to purchase?
Liu Yaoping: Our first batch of goods is 50,000 units. The purchase does not limit the area, as long as Jingdong shows the area that can be distributed, in theory, we can all sell. At present, we are based on the sale of goods, selling is not limited to the region.
Can split TV become the mainstream of the future?
Liu Yaoping: I will unswervingly follow this path. At present, China's television industry is a huge waste, a large screen at home, and it is 4K, why should we replace it? It has its value, its value has not been fully utilized, and its actual services and experience have been few. For example, the 4K source and content are few, but there is a lot of space in the future. Therefore, it is more in line with industrial logic to tie down the death. It is a clear way to consider the industry and services.
You should understand these 10 things about Stormwind TV
Two months after the "jumping", the first TV of Storm TV finally came late. On December 2nd, Storm TV officially launched the first batch of Storm Ultra TVs, which were 42-inch, 50-inch and 55-inch models, and featured Rose Gold.