The game industry, which has been advancing all the way for nearly 20 years, has achieved the dreams of many gamers, and created one after another legendary works that game players can't put it down. However, no matter how prosperous the industry is, it will eventually experience depression. On the whole, the game industry in the first half of this year has already set a record for a new low growth rate. How to rejuvenate the game industry, effectively solve the current industry's product shortage, traffic shortage, and user shortage, and even open up a new value growth path, is a problem that many practitioners have been thinking day and night. From the perspective of the blockchain game distribution platform BlockGame, the game industry is currently in a bottleneck period, and the emergence of blockchain technology brings the possibility of a tenfold increase in the game market. For example, through smart contracts, the trust mechanism can be solved, and the information between R&D and users can be more transparent; the unification of game currency can solve the global payment problem; in addition, players can not only enjoy the joy of playing games, but also earn income and have A stronger sense of game participation. Recently, Lianyuyu was fortunate to interview Mr. Jiao Guangming, the founder of BlockGame. He and us described the BlockGame platform and the field of blockchain games in his eyes. 01, games are an art Before entering the blockchain game industry, Jiao Guangming has been in the traditional game market for more than ten years, and has gone through various periods such as terminal games, web games, mobile games, and H5 games. From 2006 to the present, Jiao Guangming has witnessed the ebb and flow of the industry and the entry and exit of too many industry personnel, but because the game is particularly in line with his own personality, simple and free, he has never left. In Jiao Guangming's view, games are an art that encompasses social, architecture, fine arts, systems, etc. It is like a microcosm of the world we live in. Compared with reality, the game is more free, the rules are simpler, imaginative creativity, all-encompassing gameplay and fascinating thinking logic will make people relaxed and happy. However, after nearly 20 years of rapid development, the game industry is currently facing a series of problems. For example, oligopoly, higher and higher R&D costs, uneven distribution of channel R&D and distribution of profits, opaque game product information, poor communication of national products, policy and regulatory risks, and billing issues. With the rise of blockchain technology, Jiao Guangming sees hope for the game market to prosper again. 02. Let players play better blockchain games As a borderless blockchain game distribution platform, BlockGame is committed to let players play better blockchain games. At present, the platform is developing a blockchain game ecosystem around players, developers, project parties and exchanges. The main performance is: providing players with high-quality products and allowing players to participate in the promotion, testing, investment, and decision-making of the game. ; Provide game developers with more channel communities and access to more project parties to increase game revenue; provide blockchain game services for other project parties, help project parties to implement landing applications, and increase token circulation; for transactions The traffic access provided has continuously delivered users. Jiao Guangming said that although the emerging market of blockchain games is still in the groping stage, BlockGame has been preemptive and has always maintained a front-runner posture. It is reported that the scale of platform personnel has exceeded more than 100 people, and they have successively landed in Singapore, the Philippines and other places. On the one hand, BlockGame has launched a number of products and developed a separate SDK. It is currently the only platform in the world that connects Huobi and OK exchanges, making it more convenient for users to withdraw and deposit coins. On the other hand, the BlockGame team also works closely. Www.BG.top exchange, in-depth help blockchain game project parties to provide tokenized service support. In addition, Jiao Guangming also revealed to Lianyuyu, “In fact, BlockGame has always been a pioneer in innovation. Next, user-invested game modules, BlcokGame global station and OTC sector will be launched one after another.†03. Blockchain transformation of traditional games In early September, NetEase’s popular game "Naishuihan" announced the embedded blockchain technology and the opening of the mining function. This is regarded as a pioneering move for traditional game manufacturers to test the blockchain, which allows more traditional games to be employed. The viewer's eyes are on the blockchain. In fact, with its keen market insight and business sense, BlockGame has long realized that the blockchain transformation of traditional games is a huge market that will reactivate users and R&D. In this regard, Jiao Guangming said, “We believe that all chains are not enough to support the operation of the game. In this case, we will transform some functions in accordance with the spirit of the blockchain. BlockGame's blockchain transformation of traditional games is mainly focused on tasks. The mechanism, level, online duration, and proof of the workload of playing BOSS will be followed by some items on the chain. Up to now, hundreds of games have been launched on the BlockGame platform, including "Onmyoji", "A Chinese Ghost Story", "Dream Spring and Autumn", "Three Kingdoms That Cannot Be Released" and other popular games. From the data point of view, the retention rate of the next day of "Journey Era" is as high as over 90%, and the monthly retention rate of "The Three Kingdoms of One Pirate" is 16.%, which fully reflects the charm of the blockchain and the power of the community. "At present, we have also signed contracts with several IP-equipped products, but due to the issue of the version number is still under review, these products are completely worthy of users' expectations!" Jiao Guangming further revealed. 04. Pave the way for the entire industry According to Lianyuyu's understanding, in 2018 BlockGame will return all profits to game developers and users, and will not receive any commission for the game products signed on the platform. In response to this, Jiao Guangming explained, “In order to guide and support an industry, there must always be some people and companies to contribute. This cannot be driven by a pure sense of making money, but more is to have a love for the game industry, just like Just as you have done a great thing, it is worthwhile to leave something for this industry. Therefore, we are willing to take out all the profits and transfer the profits to developers and users. Hope that the blockchain game era can have a good beginning." He further added, “We hope that capable operating publishers can directly participate in the product issuance, and what BlockGame has to do is to provide platform technology so that partners can proceed according to their own operating model. What we advocate is a high degree Autonomy means what type of game you are good at, and then the entire module will be operated by you. The community has the right to remove those who do not operate well and replace them with new partners." Not only that, BlockGame has also jointly established a blockchain game vertical exchange www.BG.top with 20 institutions and companies, and the exchange has been officially opened on September 14. "This exchange is fully responsible by the Singapore team. It is still in the initial stage. In the future, it will mainly target the entertainment assets of some countries in the Asian market. We believe that in the blockchain era, innovation is necessary to have a way out, but innovation is also at the same time. It must be treated rigorously, so some models are still in the experimental stage. As for game item asset trading, we believe that a game can issue N tokens, and many items in the game can also issue tokens, thus facilitating each asset to be traded on the chain. Jiao Guangming explained. 05, all parties cooperate and win-win The appearance of any new thing is always accompanied by slander and questioning. Games are widely regarded as the best test ground for blockchain applications, but at this stage, the development of the underlying platform is slow, the game DApp gameplay is single, the operation threshold is cumbersome and complicated, and chain game players are more speculative, especially at the moment. Gaming DApp has become a major attraction. In this regard, Jiao Guangming also gave his own views: "The rise of an industry must be accompanied by too many controversies and criticisms, such as the current eye-catching game-based games. But anyway, they have played a certain role in propaganda for the industry, and we can't judge whether it is or bad. But. In my opinion, a real blockchain game is made by all players in the decision-making and development process, and various tasks will be completed by ordinary users together, so as to realize self-operation and self-propagation. Of course, BlockGame has the establishment of blockchain game technology In addition to research institutes and TOP funds, they are also developing products independently. These products will be launched in November at the latest, mainly MMO (massively multiplayer online) and ARPG (action role-playing games) type games." "It is undeniable that there are many problems in the blockchain game industry. What is urgently needed is to change the concept of the production relationship between the game and the players step by step, that is, to use the blockchain thinking model to solve the problems encountered in the game. After all, So far, blockchain technology is still in the popularization stage, and there are few people who understand the blockchain, not to mention the majority of developers and players. In this case, for those traditional game developers who want to enter the blockchain, BlockGame will Provide solutions for blockchain game ideas and assist them in blockchain transformation. At the same time, we will also sponsor some start-up teams with varying amounts, such as developer support programs. More importantly, we will Assist more companies to go abroad, respond to the call of the Belt and Road Initiative, and promote Chinese game culture in related countries." 06, conclusion Value depressions that have not been excavated often require pioneers to step on the road. Through this conversation with Jiao Guangming, the founder of BlockGame, Lianyuyu deeply appreciates his grand vision and diligence. We look forward to BlockGame's ability to stay out of fantasies and voices, and successfully rank among the top service providers in the blockchain game industry.
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