For the home appliance market, different years have different performances, but in order to be better every year, home appliance companies often add more horsepower to overcome uncertain factors and push forward. The complicated situation of rising costs and tightening of property policies last year directly affected the performance of the home appliance market throughout the year. It also forced most home appliance brands to develop new products in 2018, and to promote the promotion of festivals and other activities in order to make a comeback. Instead of catching luck with the wind, it is better to plan early. The TCL refrigerator washing machine has been carefully laid out for many years, and finally ushered in a great opportunity for rapid growth and even overtaking in 2018. As we all know, for the refrigerator washing machine enterprises, 2018 is not only a sports year, a healthy year, but also a year of steady growth. Brands linked to these three outlets will undoubtedly take the lead in winning high opportunities. Stable growth year: limited space, still rising The development of the refrigerator washing machine market in China has been very mature so far, although the growth rate has shown signs of slowing down, but overall it continues to grow. According to the forecast data of Avi Cloud (AVC), the refrigerator market is expected to retail 33.96 million units in 2018, up 0.6% year-on-year; the washing machine market will reach 37.3 million units, up 1.1% year-on-year. The incremental space of the ice-washing market this year is not obvious, but the steady growth is certain. In addition, the domestic demand for ice-washing upgrades will bring tens of millions of demand to the refrigerator washing machine market, not to mention 2018. In the first year of the end of the household appliance policy, the new wave of replacement is brewing in the refrigerator and washing machine market. In addition, according to last year's experience, the sales volume of online channel ice-washing products has risen sharply. The sales volume of washing machines has reached 14.72 million units, a year-on-year growth of 31.7%, with sales of 21.3 billion yuan, a year-on-year increase of 38.6%; the overall scale is in 2017. The decline of the refrigerator market was also successful online counterattack, sales reached 12.23 million units, an increase of 28.1, sales of 23.1 billion yuan, an increase of 37.6%, refrigerator washing machine in the e-commerce platform to achieve leap-forward growth, this is 2018 The market growth has brought more imagination. The market environment with good growth will provide more convenience for the brand of TCL ice washing in 2018. All refrigerator washing machine enterprises will enjoy this bonus and compete in the unified and equal competition conditions. Sports Year: A World Cup, amplifying the value of IP traffic In fact, compared with the steady growth of the market, the World Cup, Asian Games and other major sports events are about to open in 2018, which is even more bloody, especially with the 2018 Russian World Cup war is getting closer and closer, a sports marketing without smoke The smell of gunpowder in the war is getting stronger. Right now, the top 32 teams participating in the World Cup have announced their lineups. The enthusiasm of fans around the world has been successfully ignited. This summer belongs to the green football field. According to the Russian Tass news agency, the World Cup official market research agency polls show that 84% of Russian people will watch the World Cup. In the same survey, the proportion of Chinese people watching the World Cup is as high as 87%, surpassing the host, Chinese fans paying attention to the World Cup. Unprecedented, it has brought huge opportunities for the domestic appliance market. In this World Cup, Brazil, France, Argentina, Spain and Germany are all popular teams. Among them, Brazil, which has been re-winning the World Cup for 16 years, has made fans more worried. The Brazilian team entered the critical period of the new and old alternation. This session is mainly composed of young players headed by Neymar, Jesús and Coutinho's new Big Three. It is extremely lethal, and the fans of the Neymar are expected to return to the Revenge World Cup. I hope that the cup of Hercules is great. The more exposure of top football star Neymar in the World Cup will undoubtedly bring more traffic to the TCL refrigerator washing machine. On April 17, 2018, TCL signed a contract with Neymar to become a global brand ambassador to accelerate the globalization process. TCL ice wash is also through the card international sports IP hotspot, the passion of football sports experience will gain high popularity in Europe, South America and even the world, and effectively enhance the value of TCL ice wash brand. Of course, TCL refrigerator washing machine is not only the sports marketing in the sports year, its marriage with sports is not the first case. After sponsoring the Chinese Football League in 1994, TCL began a sports marketing trip. Since then, the Langping Volleyball Foundation has been sponsored to sponsor the Chinese women's volleyball team, sponsor the Australian Open Tennis Championship, and cooperate with the Chinese Men's Basketball Team/CBA for 9 consecutive years. TCL continues to dig deep into sports marketing. Internationally, TCL has sponsored the European Tour for four consecutive years, has sponsored European football clubs for many years, and cooperated with popular events in Australia/Thailand/India. The sports marketing layout has continued to spread from the inside out, and the brand of TCL has been constantly improved. Sex. TCL hopes to combine the passion of basketball and football, the experience of fun and the youthfulness of the brand. The sports element has become an important entry point for this veteran enterprise to enter the young people market. This is also the key to the market flow of TCL ice washing, which can be used in the sports year of 2018. Healthy Year: Consumer demand is escalating, unstoppable For all refrigerator washing machine companies, 2018 is the undisputed "healthy year." With the continuous growth of per capita GDP and the continuous upgrading of consumption, the focus on health of ice-washed products has become an urgent demand in the current market. Health has become one of the core keywords for consumers to pursue for a beautiful and refined life. In particular, health will bring a new round of rapid development opportunities for this year's ice-washing market when the healthy lifestyle of the whole nation is raised to the National Health 2030 Planning Outline and released in 2016. Grasping the demand for health upgrade is the number one goal of the leading refrigerator washing machine enterprise. Taking TCL ice washing as the head, the new strategy of “health upgrade†started in the first half of the year, in which TCL washing machine is free of pollution to solve the problem of healthy laundry, and this year will be the product brand. Upgraded to “free pollution +â€, it is mainly divided into four steps, namely: 2018 offline to achieve free pollution product line layout; 2018 to promote pollution-free shared washing machine to enter the campus; 2018 to stop non-dirty product research and development investment; Production of non-fouling washing machines will be stopped in 2020. TCL washing machine launched a new "free pollution +" new product in March, using the first low-temperature quick-drying condensing washing and drying machine to achieve 40-minute speed drying and drying, 50-degree low-temperature drying care; using motor, fan BLDC double frequency conversion technology To achieve 45 decibel washing and mute, the speed is up to 1400 rpm, support the long-term efficient and smooth operation of the washing machine; plus T-DI intelligent and accurate automatic delivery system, once added to meet the needs of users in January, etc., the TCL pollution-free washing machine has been deeply upgraded. . In the field of refrigerators, TCL advocates the "air-cooling +" strategy, organically combines freshness and health, and is committed to creating a "smart and healthy" nutrition management of ingredients, creating a perfect and healthy wind-cool home for users. It is understood that the AAT intelligent sterilization system unique to TCL refrigerators in 2018 will be widely popularized in new products of 250L or above. From the fresh-keeping and nutrient health of food ingredients, all new products are 100% equipped with antibacterial door seals and antibacterial handles; by 2020 TCL refrigerator strives to achieve 70% sales of healthy refrigerators. The upgraded TCL "air-cooled +" new product, the first integrated control dual-frequency technology, with intelligent air-cooled frost-free technology, can achieve 2 minutes of rapid cooling 1 ° C, provide the best storage space for the best temperature and humidity for food, independent Some of the space permanently releases AAT negative oxygen ion fresh-keeping technology, achieving a 7-day water retention rate of more than 90% for fruits and vegetables; providing 360-degree maintenance of dust, deodorization, sterilization and fresh care for the ingredients, new air-cooling +Technology, the preservation of the essentials is the ultimate, leaving the natural flavor of the ingredients delicious. In the sterilization, TCL refrigerator innovative introduction of antibacterial materials and intelligent sterilization technology, the first in the industry to achieve anti-mildew grade silver ion antibacterial handle, antibacterial rate of 99%, the use of mildew grade 1 antibacterial door seal, E. coli The sterilization rate of Staphylococcus aureus is as high as 99%, which realizes the healthy management of the external space of the refrigerator. In the interior of the refrigerator, the AAT wisdom sterilization system removes 91.17% of the internal space of E. coli to protect the freshness and safety of the ingredients for the family. Provide thoughtful health care. In line with the healthy year, TCL refrigerator washing machine strategically upgrades the product brand to create an unprecedented health home for consumers with more professional and systematic solutions. In fact, around the health focus of refrigerator washing machines, TCL has invested 7 billion yuan in April 2013 to build a high-end ice-washing industrial base in Hefei, Anhui Province, focusing on the development of “healthy, intelligent, efficient, energy-saving†refrigerators and washing machines. Embarked on a journey to create a healthy lifestyle. In the past five years, from the pollution-free washing machine, the sewage-free water-sealed drum washing machine, the sewage-free sorting barrel washing machine and the "dirty-free +" strategy of this year, TCL washing machine always adheres to the health upgrade to lead the industry for users. To create a healthier “dirty-free homeâ€; TCL refrigerators continue to promote the health revolution in the kitchen sector through the infinite upgrade of the integrated inverter air-cooled refrigerator. In summary, the "three-way good" in 2018 is not only a year of steady growth, but also a golden sports year. It is also an upgraded year of healthy health, and it is the TCL refrigerator washing machine that has been laid out in sports and health fields. The opportunity to catch up with the advantage collision period is expected to release a wave of strong growth this year. Obviously, this is not a coincidence. It is a reflection of TCL's long-term insight and accurate grasp of the future development trend. It relies on the accumulated experience of TCL Group's many years of market experience and marketing experience. For 2018, TCL ice wash is full of confidence: to explore opportunities, seize opportunities, and achieve quality growth, sales target exceeded 4.5 million sets in 2018. In 618, the opening ceremony of the ceremony was held soon. The TCL refrigerator washing machine “does not wait, burns ahead of timeâ€, and the highest order is 1,000 yuan, which is the first to ignite the promotion frenzy in 618. From scratch, from low to high, the TCL refrigerator washing machine business has achieved a Jedi change. I believe that under the leadership of this year's “three parties are goodâ€, TCL ice washing will also enhance the overall industry competitiveness and subvert the traditional established brand competition pattern. . M.2 NVME SSD Enclosure NGFF SSD Enclosure Ssd Enclosure,M.2 Ssd Enclosure,Type C M.2 Ssd Enclosure,M.2 Nvme Ssd Enclosure Shenzhen GuanChen Electronics Co., Ltd. , https://www.gcneotech.com
