Synchronization of automotive electronics design, alert to the popularity of cottage electronics "Traditionally, the design of automotive electronics is well-defined. That is, semiconductor manufacturers generally provide ICs to automotive first-tier suppliers, and then automotive first-tier suppliers provide components to automotive brand manufacturers. However, with the design of automotive electronics The cycle is getting shorter and shorter, this hierarchical design chain is being broken, and the design of automotive electronics has become synchronized. Nowadays, a ring chain has been formed between semiconductor manufacturers, first-tier suppliers and automobile brand manufacturers. Manufacturers have become directly cooperating with auto brand manufacturers. "Wang Renzhen, senior analyst of iSuppli Automotive Electronics, pointed out at the recent E-Era Annual Conference. The synchronization of this design is affecting China's automotive electronics supply chain, which is good news for Chinese semiconductor manufacturers. Because with the merger and vertical integration of Chinese auto manufacturers, their voices are getting bigger and bigger. They are gradually leading the choice of semiconductor manufacturers, rather than the first-tier automotive suppliers dominated by Europe and the United States to choose semiconductor manufacturers. "However, there is a phenomenon that is also worth noting." Wang Renzhen reminded, "In order to reduce costs, these fast-growing Chinese auto manufacturers have also lowered the threshold for the certification of electronic components, making some industrial-grade ICs enter automotive electronics. This kind of Although the trend can give local IC manufacturers more opportunities, there are also hidden dangers of price wars, and automotive electronics has a tendency to be cottage, and safety issues are worrying. " According to iSuppli analysis, China's local auto brands performed quite well in 2009. For example, BYD sold nearly 400,000 cars in the first 11 months, which has promoted the pace of electric vehicles in the Chinese market and has a tendency to drive global electric vehicles. Chery Automobile sold nearly 450,000 vehicles in the first 11 months. However, the top three are still joint venture brands GM Wuling, Shanghai Volkswagen and a car Volkswagen. "However, there is one thing that deserves attention. Although China's vehicle shipments have increased by more than 40% year-on-year, the growth of automotive electronics is only 6%. The reason is simple. The main growth in 2009 is in low-end automotive electricity. Cars have fewer requirements for the proportion of electronic products. As more car manufacturers turn to medium-sized cars in 2010, the proportion of electronic devices will increase, which will also bring more opportunities to Chinese local IC companies. "Wang Renzhen said . He pointed out that in the next 3-5 years, the total cost of electronic devices will rise from the current 18% to 22%. In addition, with the rapid growth of electric vehicles, some mini vehicles will also use EMS, which will also increase the demand for electronic devices. Another piece of good news is that with the needs of international automakers ’customers and the need to reduce costs, they are transferring their technology to China. It is expected that in 2010 international automakers (including joint ventures) will have 50% of automotive electronic designs completed locally purchase. "It is expected that the transfer of design by international companies to China will reduce costs by more than 30%," he analyzed. For Chinese semiconductor manufacturers, Wang Renzhen suggested that the main focus of automotive electronics is still navigation, automotive multimedia and consumer electronics, while international semiconductor manufacturers still dominate important components such as powertrain, safety and body control. However, with the increasing demand for cost reduction, local auto manufacturers will require international suppliers to provide some simplified versions of ICs, such as eliminating some unnecessary functions or reducing the temperature range (such as some companies do not need -40 degrees required IC) to achieve the purpose of reducing device costs. If international IC manufacturers cannot meet the demand here, local IC manufacturers can find an opportunity to enter the main automotive electronics field. But the simplified version does not mean that it is of low quality, the quality of automotive electronic devices must be guaranteed, and the trend of cottage is undesirable.
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