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On June 15, Luo Chunrong, general manager of the Lighting Management Department of Dongfang Road, Shanghai Pudong, announced that Dongfang Road Lighting City will build a large-scale professional large-scale lighting market in Pudong Expo Park. The original Dongfang Road Lighting City will be Moved at the end of 2008. Then, as the relationship between the lighting city market and the merchants' rebuilding, it has become a focus of attention in the industry. On a hot day in June, the reporter has been paying attention to the destiny of the reconstruction of Dongfang Road Lighting City and interviewed Luo Chunrong.
Properly resolved by the situation
Reporter: Hello, Mr. Luo! At present, many lighting cities across the country are facing the fate of demolition or reconstruction, and the resulting disputes have become the biggest problem between merchants and lighting cities. In your opinion, how do you view this problem?
Luo Chunrong: I personally think that there are two reasons why many lighting cities in the country are facing relocation or reconstruction: First, there are certain lighting cities in the country with certain scale and certain influence in the region, basically all of the last century. In the medium term, the location and location of the period was basically at the center of the city in the region. With the expansion of the city, the function of the central city has changed, and the consumer groups in the decoration industry have been moving outwards, so it is necessary to move. Second, the original hardware structure of the lighting city is lagging behind the modern commercial requirements, and people's brand pursuit, shopping environment and parking support requirements are gradually emerging. In particular, the business districts such as building materials, home improvement and other related products, which are formed by the accumulation of customer resources and marketing, have put forward higher requirements for traditional lighting cities. The lighting city is facing relocation or reconstruction, which is in line with the trend of the times. .
The resulting problems and disputes are also normal. In addition to the difficult situation of the market, merchants and marketers should handle the lease relationship between them in good faith. Merchants must also face reality and timely And change. Of course, the market should also be able to come up with a development plan that will enable the business to last longer and better.
Dengcheng and merchants establish a win-win relationship
Reporter: So, how can Dongfang Road Lighting City avoid these problems? In particular, the issue of compensation for benefits between merchants and lighting cities?
Luo Chunrong: Our market is to build a new city of lights when the city of lights is still open, so-called rainy day. We will fully respect the wishes of existing businesses, do a good job of the handover of new and old lights city and the balance of business and market, and strictly implement the contracts and commitments formed by the merchants.
Reporter: At present, in your opinion, what kind of reaction do merchants have to this approach?
Luo Chunrong: Since our plan is to seek opinions from all sectors of the industry and to formulate the needs of the development of the industry, the total operation period of the investment and construction of the city is 17 years. In a sense, the market is ours, but it is also settled in the business, because everyone wants to be competitive outside the market, and has a good business atmosphere. The hard environment market can be supported by funds, and the soft environment is built by the merchants themselves, so we must grasp from the beginning and lay a solid foundation for the market to prosper.
Reporter: Everyone knows that the original Dongfang Road Lighting City has a history of 11 years, and in these 11 years, both the terminal consumption and the merchants have a good reputation. What do you think depends on?
Luo Chunrong: Simply put, relying on our word of mouth, credibility, relying on the support of all merchants. In the past 11 years, our relationship with merchants has not only stayed in a leasing relationship, but on a win-win basis. Only the merchants have actually earned money and made a career. At the same time, consumers have purchased their own satisfactory lamps here. This is a good city. I think that we have done it in Dongfang Road Lighting City.
Related links New Oriental Lighting City Introduction
Xindong Road Lighting City is located in the south of Yanggao Road in Pudong, east of Pusan ​​Road and north of Banquan Road. The market scale covers an area of ​​60,000 square meters and the building area is 120,000 square meters. It is divided into four major pavilions and a comprehensive service building. Among them, Yijiali Building Materials Decoration Materials City, the high-end building materials and decorative materials market is 60,000 square meters, the Ouyamei Furniture Plaza Building 1 is 30,000 square meters, the Oriental Lighting Plaza Building 2 is 15,000 square meters, and the parking lot is nearly 5,000 square meters. The market was completed in June 2007 and will be completed in early August. It will be opened at the end of September. It will be the largest lighting city in Pudong.
Liaoning lighting market dynamics will also create a large professional lighting market
Recently, in the vicinity of the China Furniture City home business district in Xingshun Street, Tiexi District, Shenyang, there is another new lighting market in the outside world.
It is understood that the market is called "Shenyang Xingshun Brand Lighting City", the market is divided into five floors, with a total construction area of ​​nearly 40,000 square meters. According to Zheng Yuande, general manager of Shenyang Xingshun Brand Lighting City, the market positioning is high, and the investment target is also very clear. The first-level investment target is commercial lighting and outdoor lighting; the second and third floors are brand lamps and boutique lamps; the fourth floor is LED , engineering lights, stage lights, fiber optics, etc.; negative layer of civil lamps, hardware and electrical materials, the market is expected to officially open at the end of September.
New North Lighting City is ready to go
A few days ago, the investment in Liaoning New North Lighting City has all ended, and the decoration of the settled merchants is nearing completion. The market will officially open on July 8.
According to Li Chenyang, general manager of New North Lighting City, all the progress has been smooth from the investment to the present. At present, there are more than 100 merchants. The main brands are Op, Langeng, Dafeng, Southeast, Philips, Jihao, and Lake. , new Terri and so on. The overall market plan has been finalized. The next step will be to improve the hardware facilities of the market. It is planned to establish a large warehouse in the south of the market to provide more convenient services for merchants.
Dalian lighting wholesale market invested 2 million transformation
Since its establishment in 2000, Dalian Lighting Wholesale Market has developed to the present. The market for lamps and lanterns in the market is mostly operated as a specialty store, bringing together more than 200 dealers from Northeast China, Jiangsu and Guangdong.
A few days ago, according to Ms. Cui Jie, director of the Dalian Lighting Wholesale Market Office, the market recently decided to invest 2 million yuan to plan and construct the market. By then, the Dalian lighting wholesale market will cover an area of ​​22,000 square meters, and the number of stores will increase to about 250.
investigate subject:
Hangzhou large-scale lighting market popularity index, rent sample survey
Survey leader:
Hangzhou resident station reporter Xu Huawei
Survey time range:
June 27-28
Sample survey time:
June 27-28
Survey method:
Field survey combined with telephone survey
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Shanghai Dongfang Road Lighting City moved at the end of 2008 (Figure)
——Interview with Luo Chunrong, General Manager of the Management Department of Dongfang Road Lighting City, Shanghai