January 09, 2025

Mulinsen expands LED lighting market version of Lin Jiliang as the second chair

With the expansion of production capacity, Mulinsen, the mainland LED packaging leader, has become the first company in the world to enter the top ten packaging factories in the world. In order to continue to expand the LED lighting market, Mulinsen’s board of directors decided to appoint Lin Jiliang, general manager of the marketing department. It was the second place for the company and became the executive general manager through the announcement of the China Securities Regulatory Commission. It also became the first Taiwanese person to be appointed as the general manager of the mainland LED listed company. The industry believes that due to the background of Lin Jiliang from Taiwan, it is expected that the future will be conducive to strengthening exchanges and cooperation in LED-related industries in Taiwan.

In recent years, Mu Linsen has continued to expand its production capacity. Its low-price strategy was once called “price butcher” by the industry, and has been regarded as a strong competitor by Taiwan’s LED big brother Yiguang. In 2015, Mulinsen locked the LED tube to launch the price promotion in the mainland market. It has a big price war with Opp and Foshan Lighting. The LED lamp has been lowered from RMB 12.5 to 8.5 yuan. In overseas markets, it actively seizes India. Lighting business opportunities in North America, despite the sharp decline in price due to fierce price competition in 2015, the accumulated revenue for the first three quarters was RMB 2.887 billion, with an annual growth rate of approximately 4%, net profit of RMB 249 million, and annual reduction of 25%. However, Mulinsen's expansion has not stopped, and it has announced that it will participate in the bidding for Osram's lighting business and become a popular candidate for the table.

It is pointed out that Lin Jiliang has successfully laid the foundation for the LED lighting market for Mulinsen in recent years. Chairman Sun Qinghuan once said that Lin Jiliang has become the facade of Mulinsen, showing its importance in the interior of Mulinsen Lighting. After Lin Jiliang is the executive general manager, Zhou Lihong will take over as general manager of marketing.

The industry pointed out that due to the special corporate culture of the mainland, most of its company organizations have appointed general managers of various business units according to different businesses. However, the mainland listed companies are still generally chaired by the chairman and the general manager. Lin Jiliang was appointed as executive general manager and The official announcement of the mainland Securities Regulatory Commission is equivalent to officially becoming the second leader in the management of Mulinsen.

Lin Jiliang is not a technical background. He graduated from the Chinese Department. He worked as an engineer at Eslite Bookstore in the early days. He then worked in the LED packaging factory Dongbei. In 2000, he was sent to the mainland as the factory manager by Dongbei. During his own business, he used to Acting Taiwan LED chip factory Jingdian and Guanglei's chip sold to Mulinsen, after the promotion of Sun Qinghuan, chairman of Mulinsen in 2011, actively develop the LED lighting market channel in mainland China and overseas, and promote Mulinsen revenue from RMB 12 in 2011 In 2014, revenues grew rapidly to 3 billion yuan in 2014.

Lin Jiliang pointed out that due to the optimistic opportunity for the growth of the LED lighting market, during the general manager of Mulinsen marketing, he set a record of running more than 400 cities across the mainland in two years, gradually laying the path of the mainland terminal market. Since 2014, he has switched to overseas markets. Lin Jiliang has accumulated nearly 240,000 miles in a year, flying around the earth in a month, and has traveled all over the world.

Lin Jiliang believes that Mulinsen has reached an important stage of long-term layout in 2012~2015. It not only establishes brand awareness and accessibility in the mainland, but also promotes construction work in overseas markets such as the Americas, Southeast Asia, India, and the Middle East.

It is worth noting that, due to the background of Taiwan's LED industry, Lin Jiliang has become the largest supplier of grain in the upstream of Mulinsen. The two companies also cooperated in India in 2015, and Crystal Power invested in the Indian branch of Mulinsen to join forces in India. The government released the LED lighting standard business opportunity, the industry expects that in the face of the threat of the Taiwanese LED packaging factory to purchase the mainland LED die, the future cooperation relationship between Mulinsen and Jingdian will be deepened, Mulinsen and Taiwan LED industry The competition will be closer.

Wireless Router

The name of wireless router can be separated out of two keywords: wireless and routing. Understand the technical principle behind these two words, you understand the wireless router.

Wireless is also what we often call Wi-Fi. Wireless routers can convert home broadband from wired to wireless signals, and all devices can happily surf the Internet as long as they connect to their own Wi-Fi. In addition, these devices also form a wireless local area network, where local data is exchanged at high speed and is not limited by the bandwidth of home broadband.

For example, many people have smart speakers in their homes that can be used to control various smart appliances. When you say small X small X, turn on the TV, the speaker actually finds the TV through the LAN and sends instructions, and does not need to connect to the Internet; And if you let it broadcast news, you have to get data through the Internet.

The Local Area Network we talked about earlier, also known as the Intranet, is represented by the Local Area Network (LAN) on the router, so the Wi-Fi signal is also called WLAN(Wireless LAN); The Internet we want to access, also known as the extranet, is represented on the router by the WAN(Wide Area Network).


On the Intranet, the IP address of each device is different, which is called a private address. All devices on the Internet share the same public address, which is assigned by broadband operators such as China Telecom Unicom.

The router is the bridge between the Intranet and the external network. The above mentioned IP address translation, packet forwarding, is the router routing function.

In other words, the router is the hub of the home network, and the data of all the devices must be forwarded through it to access each other or reach the external network, which means that one husband is the key and ten thousand men are not open, so the comprehensive router is also called "home gateway".

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