January 09, 2025

Lin Jiliang: Adhere to the brand concept in order to obtain quality channels

“In the transition period, the dealers have undergone the greatest confusion while experiencing the greatest confusion.” On the afternoon of November 25th, the “Domestic Buyers” sponsored by Gaogong Research Institute, Gaogong Media and “LED Lighting Channel” weekly magazine On the procurement matchmaking meeting, Long Yuyu, general manager of Wuhan Oumangke Trade, said. During the conference, more than 60 provincial-level logistics companies from all over the country and some high-tech LED exhibition site brand exhibitors gathered together to talk about the dilemma faced by dealers during the transition period of traditional transition LED. Where is the breakthrough? problem.

Dealer representative: Zou Zhengwang, general manager of Changsha Candlelight Lighting Appliance, Long Yuyu, General Manager of Wuhan Oumanger Electronics, and Xiang Xiangbao, General Manager of Henan Universiade Optoelectronics, etc. “What kind of products do dealers need? How to support? Dealers from the traditional lighting distribution transformation LED lighting distribution difficulties and breakthroughs? Going to work or doing circulation, how to locate dealers?" and other series of practical issues talked about their own experience.


Representatives of the company: Lin Jilin, general manager of Mulinsen Lighting, He Lun, director of BYD Lighting Channel, and Zhang Jin, executive deputy general manager of Kunshan Chengtai Electric Co., Ltd., also explained how to attract high-quality merchants and create strong terminals from the perspective of enterprises. The concept of the brand.
 



(Min Linsen, General Manager of Mulinsen Lighting)


The truly responsible Volkswagen brand is always determined to provide "high quality and low price" LED products, so that consumers can easily have the right light source products. Mu Linsen has been working hard to implement this business philosophy. The promotion of the brand's reputation is also an important task for us in the future. Obtaining greater value through the value of the brand becomes the key to our future competition.

We all know that brands are intangible assets of enterprises and distributors, which can increase the added value of products, thus avoiding long-term low-price competition and gaining greater profits. However, compared with the low price strategy, the brand strategy often requires more manpower and material resources, and the difficulties are even greater.

If the new LED companies can firmly establish their reputation and reputation in the channel, their strategy is nothing but the idea of ​​being able to stick to the brand. Our brand strategy has made Mulinsen invest a lot of manpower and material resources in the early stage. I think this will inevitably lead to a long period of brand cultivation, but the brand strategy will also give the company a sustainable competitiveness and rapid development in brand competition.

Splitter Connectors And Junction Box Connectors

Splitter Connectors And Junction Box Connectors,Splitter Three-Way Plug Waterproof Connector,Y-Shaped Three-Way Splitter Waterproof Connector,One Tow Triple Y Waterproof Connector

Shenzhen HuaTao Electronic Co., LTD , https://www.htconnector.com