January 09, 2025

Keep fresh by refrigerator? Haier "family cold chain" original professional storage

After winning the world's 10 consecutive championships at the beginning of the year, Haier refrigerators began to carry out the next step in order to consolidate its position as a global leader in the refrigeration industry. On March 8, 2018 China Home Appliances and Consumer Electronics Expo (2018AWE) opened in Shanghai. Different from the traditional refrigeration industry products, Haier Refrigerator exhibited a “family cold chain” preservation Solution consisting of Haier full-space fresh-keeping refrigerators, submerged fresh-keeping products such as ice bars, freezers and wine cabinets. With a diversified product matrix to meet the professional storage needs of users in multiple life scenarios, it shows the first strength of Haier's original technology world.

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Single product or set, who keeps up with the pace of the user

It is understood that the concept development of complete sets of home appliances has been very mature. In Japan, the most popular "ZEPPER" magazine refers to the complete set of home appliances as "mix and match"; in South Korea, LG and Samsung have achieved the popularity of a single brand in many hotels and homes. But gathered in the sub-sectors, such as the refrigeration industry, the set of appliances is like a "new creature."

Throughout the current refrigerator industry, the sales model of single-product refrigerators still occupies the mainstream of the times. First of all, the product lines of many enterprises in the industry are not complete, and the matrix of refrigeration products is not perfect, so it is still the main refrigerator product. Secondly, in terms of product functions, refrigerators, wine cabinets, refrigerators and other products have different functions. The company does not take into account the functional complementarity between the various categories during the research and development, nor can it form a “family cold chain” preservation solution.

The refrigerator industry is stagnating in the sales of single products, and the consumer demand of users is constantly upgrading. With the increasing demand for fresh-keeping users, the variety of ingredients in the family is increasing, and one refrigerator is difficult to meet the family's demand for different storage of red wine, tea, high-end meat, seafood and other ingredients. For example, the red wine taken out of the refrigerator is not mellow in taste; the tea in the refrigerator is easily scented with leeks and affects the taste. Under this circumstance, Haier Refrigerator takes the first step to gain insight into the needs of users, and uses refrigerators, freezers, wine cabinets and other products to achieve professional storage of different ingredients, and to take the first step of the “family cold chain” preservation solution.

Haier created the world's first "family cold chain" preservation program due to changes in needs

It is the best annotation for the world's first “family cold chain” preservation solution, which was created by Haier Refrigerator.

Stepping into the Haier refrigerator exhibition area, you can see that the food wall piled up by the 2 meter high storage cabinet is in front of the people, storing hundreds of kinds of ingredients such as fruits and vegetables, fresh, beef and mutton. The storage master Xiao Qiao is eager to try to store all of these ingredients in a Haier full-space fresh-keeping refrigerator feast series, which has caused people to watch. At the same time, in the vicinity of the refrigerator, I also saw that the refrigerators, refrigerators, wine cabinets, and ice bar products that were scattered in the past years were “reunioned” together, and for the first time formed a “preservation special”. Behind the star-studded products, Haier Refrigerator is committed to the integration of high-quality fresh-keeping products into the multi-life scenes of users in the era of the Internet of Things.

Haier's “Home Cold Chain” preservation solution encompasses multiple brands and can meet different core groups, social attributes and user experience needs. Among them, Haier refrigerator is positioned as a fresh supermarket for household food; Haier Freezer is a global professional high-end cold chain service provider, aiming at the backbone of society and leading a new standard of healthy eating; Casa Di wine cabinet positioning living room wine cellar; Casa Dixin enjoying ice bar It is a maternal and child ice bar, providing high-end and exquisite living for urban wealthy groups. The two brands complement each other and jointly consolidate the strategic blueprint for global preservation NO.1.

In addition to brand collaboration, Haier's “Home Cold Chain” preservation solution has a long product line and wide coverage. Its core product, Haier's full-space fresh-keeping refrigerator, realizes the refrigeration and dry-storage storage and the original flavor of the original product through the original fine-controlled dry-wet storage technology and intelligent constant temperature technology, which fills the blank preservation blank of the industry for centuries. In addition, whether it is the first time to remove the compressor to achieve the "conservation level" solid-state refrigerated wine cabinet, or the exclusive mother-infant group of Xinxiang ice bar, or the realization of professional frozen high-end ingredients of the freezer, are enough to let people glimpse their original technology depth. From the birth of the refrigerator, Haier has spread to the “home cold chain” full-line refrigeration products, increasing the thickness of the product lineup, which is unique in today's refrigeration field, and also makes its global refrigeration leader more solid and firm.

Behind the “family cold chain” preservation, Haier is supported by a global R&D system and brand matrix.

Haier Refrigerator is the first in the world to exhibit the "family cold chain" preservation solution, occupying the leading position in the global storage field, and it is directly related to the establishment of an open innovation system through globalization strategy and the realization of zero-distance docking between users and global resources.

So far, Haier has built a 10+N model of user-led innovation in the world, that is, using the radiation power of the world's top 10 R&D centers, according to different user pain points, 24 hours of open and parallel N research and development forces all over the world, to develop the most Good solution. For example, the intelligent constant temperature technology installed in Haier's full-space fresh-keeping refrigerator is the industry's top technology pioneered by the Japan R&D Center after gathering resources from Qingdao and Southeast Asia. It can reduce temperature fluctuations by 45% to meet users' high-quality refrigeration and fresh-keeping needs.

At the same time, in order to satisfy consumers' unremitting pursuit of quality life, Haier will launch a quality festival with the theme of “Haier Smart Family, Good Life One-stop Shopping” in the home improvement season in March, to provide consumers with a complete set of solutions for their lives. Program. Whether it is a refrigerator item or a "family cold chain" preservation solution, Haier refrigerator is one of the leading industries in the industry, rooted in its insight into user needs. Haier's exploration of the "one person in one" model for 13 years has achieved the seamless connection between user needs and product development and manufacturing, which has also driven the birth of the "family cold chain". For the entire refrigeration industry, the strong rise of Haier's “family cold chain” preservation not only marks the emergence of sets of household appliances in the segment, but also brings a new paradigm for global manufacturing.

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