Hold live LED bulbs, Maori brand factory accelerates to fight smart lighting

The key to the lack of popularity of LED lighting is that the price is still more expensive than traditional light sources. However, in March 2013, the US LED manufacturer CREE has been the first to introduce less than $10, which can replace 40W (W). LED bulbs for incandescent lamps and 60-watt LED bulbs (Table 1) for $12.97, both the former and the latter are nearly 40% cheaper than the average price of similar products on the market. The price of lighting is rapidly approaching, and it is expected to drive the market to buy gas and accelerate the popularity of LED lighting.

In fact, the lighting market with a production value of hundreds of billions of dollars has always been regarded as the most promising application field by the global LED component factory. With the maturity of technology and the large number of Korean and Chinese companies joining the manufacturing industry, the rapid release of production capacity has led to a sharp drop in LED prices, giving LEDs the opportunity to start volume and apply them in a variety of lighting applications.

挟 low price / sufficient capacity advantage LED backlight package warfare lighting

From the LED bulb lamp cost analysis (Figure 1), the highest total development cost is LED package, the proportion is up to 39%, followed by power supply, accounting for about 29%, and then 14% of the heat dissipation structure. It can be seen that LED is the largest component of its lighting products cost. To enter the lighting market of daily consumer goods, the price trend is undoubtedly regarded as an important key.

Figure 1 LED bulb lamp cost analysis chart

Taking the LED package component 5630, which is currently used in a large number of lighting products, as an example, in the early days, after TV brands introduced a large number of LCD TV backlights, LED manufacturers were encouraged to compete in production capacity, but as LED efficiency increased, the number of LEDs used in television was In just one to two years, the sharp decline, resulting in overcapacity of the component, the price has been falling all the way; from the $0.17 in the fourth quarter of 2009, slipped to the average price of only 0.06 US dollars in the first quarter of 2013, a decline of more than 60% (Figure 2).

Figure 2 Price chart of LED package components from 2009 to 2012

The TV industry's key elements of replacing the backlight from the original cold cathode tube (CCFL) into LEDs are due to its rich color performance. Since each LED must have the same specifications in terms of color rendering and brightness, it can be accepted by customers. Therefore, after passing through the spectral separation test procedure (commonly known as the Bin process), the LED can not meet the customer's demand. In other words, to some extent LEDs are used in TV backlights and are more rigorous than lighting.

After a large number of LED components are used in backlight applications, the technology development is naturally more mature, and the price trend is rapidly falling under the pressure of the TV factory to control the total production cost. The cost-effective relatively high-power LED components are more attractive; therefore, in 1 ～2 years ago, the industry has introduced it into the lighting market and has become a favorite product in the industry.

With this low price advantage, the LED components began to be introduced into the light source market in a relatively short period of time. From common bulb lamps, straight tube lamps, and even flat panel lamps mounted above the ceiling, it is not difficult to see them. Since then, LED lighting sources have gradually been sold in various markets, and product design styles have begun to diversify.

Accelerate the popularization of LED lighting

Although LEDs used in TV backlights have been widely used in LED light sources, in order to replace the traditional light source market, the largest demand for 40 watts and 60 watts of incandescent lamps, the average price of LED light sources is still higher than the existing light sources in the market (such as the province). Light bulbs are more than doubled.

In terms of the price of LED light source in the Taiwan market, the market price of a LED bulb that is comparable to a 60-watt incandescent lamp is priced at NT$299 (average price of NT$400) from local manufacturers, and even to European and American brand manufacturers. The new Taiwan dollar has 1,500 yuan, but the average price of the 60-watt energy-saving light bulb of the same level is only about NT$150-250. Undoubtedly, when consumers buy light source products, the price is definitely the main consideration. Even if the LED light source emphasizes energy-saving features, it still cannot attract housewives. It takes a while to make it into the home lighting application smoothly.

From the current global stage of the main use of LED lighting national product price analysis, Figure 3 and Figure 4 are the replacement of 40 watts, 60 watts of incandescent LED bulbs average price changes, first in the 40 watt application, whether it is Europe, In the United States, South Korea or Japan, the current price of 40-watt LED bulbs is still much higher than that of traditional lighting. Even if the price of South Korea is less than $15, no manufacturer has launched products below US$10, while Europe and the United States The average price of LED bulbs in the big field is more than $20, and it is too late to break through this level.

Figure 3 changes in the average price of LED bulbs replacing 40-watt incandescent lamps

As for the price of the 60-watt LED bulb, in the same region in March 2013, the average market price of South Korea, the average price of South Korea is 20 US dollars, like its 40-watt product, is the cheapest in the four major regions, The average price in Europe is $33, and Japan and the United States are $28.4 and $24.5, respectively. All in all, the average price difference of 60-watt LED bulbs in various countries is as high as $13, while the average price falls below $20. It is still difficult to compete with traditional lighting.

Figure 4 changes in the average price of LED bulbs replacing 60-watt incandescent lamps