January 09, 2025

Blessed by trouble? Tesla Model S accident boosts the development of autonomous driving technology

On July 13th, according to the online edition of Fortune magazine, although Tesla’s auto-driving accidents were raging, analysts and investors believe that this will boost the rapid development of autonomous driving technology. Investment bank Goldman Sachs expects the market for driver-assisted systems and autonomous vehicles to grow from $3 billion last year to $96 billion in 2025, and by 2035 its market size will grow further to $290 billion.

In addition, Goldman Sachs believes that more than half of the funds invested in the market will flow into the purchase of radars, cameras, laser locators (Lidar) and various types of sensors.

Startups use sensors to rise

At the same time, the Tesla fatal accident that occurred on May 7th also made us aware of the limitations of the current automatic driving system. Tesla's autopilot system uses only cameras and radars, but laser locators commonly used by other companies have been forgotten. The survey showed that the Model S's autopilot system mistakenly used the white semi-trailer as a blue sky.

Industry experts and analysts said in an interview with Reuters that Tesla's fatal accident will bring more investment to the autopilot system, and the various sensors on the vehicle will also be greatly developed in the future.

“As autopilots mature, people are increasingly reluctant to drive, and sensors can become true big butlers, and the number of sensors is key.” Greve, vice president of visual security system maker Mobileye NV Said.

Garcia, head of Silicon Valley venture capital firm AutoTech, said: "If a startup that focuses on autonomous driving can find a breakthrough in existing problems, Tesla's fatal accident is also a huge opportunity for them."

Traditional manufacturer's anti-go strike

Of course, the traditional auto giants will not sit back and watch Silicon Valley step by step, and their autopilot systems are also ready to go. It is reported that GM's SuperCruise, Volkswagen and Audi's Traffic Jam Pilot will be officially in service from 2017 to 2018. The Ford Autopilot system with the Velodyne laser positioner will also be officially launched in 2018.

In addition, Toyota also invested $1 billion in research on autonomous driving technology, hoping to get fully-automobile vehicles on the road during the 2020 Tokyo Olympics.

In addition to traditional car manufacturers, spare parts suppliers are not idle, the famous German Bosch company has been focusing on the development of autonomous driving parts and systems for more than 15 years, and their "high-speed navigator" system will officially start in 2020. Production.

Regulations and various litigations become two major unknowns on the road to autonomous driving

Whether it is a safety supervision organization or an industry expert, they are very much looking forward to the application of autonomous driving technology in avoiding traffic accidents. However, they generally do not agree with the fully automatic driving method. They feel that such vehicles will make drivers develop bad habits.

Recently, the National Highway Traffic Safety Administration (NHTSA) is investigating two Tesla accidents, and this summer, they may introduce guidance programs for autonomous driving technology.

"I hope that NHTSA will not be overreacted. At present, these safety configurations on vehicles are more beneficial to driving safety than the disadvantages," said the founder of a self-driving startup in Silicon Valley.

In addition, the identification of the responsibility for accidents is still a blank. In the event of an accident, whoever is responsible is the focus of people's disputes.

Consumers’ enthusiasm for autonomous driving skyrocketing

According to a survey initiated by AlixPartners, 90% of respondents expressed interest in autonomous vehicles, and 80% of them were willing to pay for the technology. The autopilot acceptance from this survey is much higher than before.

In addition, AlixPartners believes that Tesla's fatal accident has little impact on the public, and autonomous vehicles are the general trend.

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