ARM wants to challenge Intel

ARM focuses on the design of mobile smart phone chips. It plans to enter the server computer market in 2014 and challenge Intel's position.

In an interview last week, ARM chief executive Warren East said that some manufacturers began looking for chips based on ARM technology. Using ARM's design can make low-power computers, making data centers more efficient. However, Ist also stressed that it takes several years for the company’s efforts to achieve results.

Istrian said in Cambridge, England: "Work is in progress and system designers actively consider adopting the ARM architecture. We don't need to have too high expectations for launching a large number of ARM servers next year."

ARM and Intel are entering each other's territory. In the server processor market, Intel accounts for 90% of the market, and it is preparing to enter the field of handheld devices. Intel has said that chips will appear on mobile phones in the second half of next year.

ARM customers are trying to enter the server market by adjusting their mobile phone chip designs. ARM's Cortex product is the basis of Apple's iPhone chip design, Google's Android device is based on it.

This year, ARM's share price has doubled, mainly due to the growth of smart phones. Qualcomm, Texas Instruments and Samsung all leverage ARM's design to produce chips.

Ester said that by using ARM's design, they can get rid of the limitations of battery usage, which is a major limitation for mobile devices. They allow the server to run fast enough. It has been fundamentally redesigned in terms of battery power, is more energy efficient than Intel chips, and is not as hot.

Ester said: "We can reduce this energy consumption by half." Because data centers are more about packaging computers and chips, "The challenge is to reduce energy consumption and eliminate heat."