January 09, 2025

AI makes the dark horse of the TV market even more powerful without screen TV

The Spring Festival is approaching, and TV products have also ushered in a new wave of sales peaks. With the current trend of increasingly "larger" screens, traditional LCD TVs seem to have difficulty meeting the needs of consumers. The "screenless TV" promoted by Internet business owners has become the new darling in the market. While satisfying both "big screen" and "price-performance ratio", "screenless TV" may become a dark horse in the TV category in this Spring Festival sales season.

AI makes the dark horse of the TV market even more powerful without screen TV

What is a screenless TV?

Same as traditional TV, it can realize the input of picture and sound through signal, but the imaging principle of the two is different. TV uses LED + LCD panel technology, while screenless TV uses light source to reflect on the curtain or wall to achieve imaging. Compared with TV, the advantage of screenless TV is that the screen size can be adjusted, the mobile installation is convenient, and the relative energy consumption is lower.

High-cost large-screen solution

According to the reporter's understanding, according to the different light sources and places of use, it can be divided into laser screenless TVs, living room screenless TVs and portable screenless TVs. The laser screenless TV adopts the principle of ultra-short throw projection and is equipped with a laser light source, and the use place is mostly in the home living room or conference room; the living room screenless TV adopts the principle of ultra short throw projection and is equipped with a high-pressure mercury light source, and the use place is mostly a home living room or conference. Room; Portable non-screen TVs use LED light sources, generally long focal length and short focal length, and are mostly used in home bedrooms, entertainment rooms, etc.

From the perspective of product structure, screenless TVs seem to be similar to projectors. However, compared with a projector, a screenless TV has a TV tuner, a TV receiver and a functional configuration similar to a smart set-top box, which can not only achieve the same large-screen display as the projector, but also have the same TV + set-top box. With smart TV functions and a more approachable price, screenless TVs have received widespread attention in the industry after their launch.

According to industry insiders, non-screen TVs generally achieve a cost of less than 10,000 yuan for 100 inches, while traditional TVs need 500,000 or more. In addition, the volume of a screenless TV host usually does not exceed 50cm×50cm×30cm, and the weight does not exceed 10Kg, while the volume of a 100-inch traditional TV host is at least 220cm×120cm×5cm, and the weight is above 100Kg. Less favored by consumers, the screenless TV products launched by companies such as XGIMI and Baofeng are even more difficult to find. On second-hand trading platforms such as Zhuanzhuan, the transfer price of screenless TV is higher than the official price. The popularity of screen TV.

According to data, by 2020, home smart projections represented by screenless TVs will develop rapidly at a rate of 55% per year, far exceeding the growth rate of traditional TVs.

AI makes screenless TV even more powerful

Since the screenless TV is born on the intelligent system in terms of architecture, the functional experience of the screenless TV is also closer to the usage habits of consumers. Some of the most cutting-edge technologies and experiences are now also implemented on the screenless TV. Human power intelligence is one of the biggest highlights of new screenless TV products.

As one of the main companies of screenless TV, Baofeng TV recently released the second Storm AI screenless TV product Real 6, according to reports, Real 6 further upgrades the quality and craftsmanship on the basis of the previous product Max6. Among them, the AI ​​assistant "Storm Big Ears" equipped with the Baofeng AI screenless TV Real6 uses natural language interaction, which can realize conversations, listening to people, in-depth understanding of context, and multiple rounds of dialogue. It can also intelligently recommend the content layout of the AI ​​information flow for the content that the user is interested in. At the same time, it collects and analyzes user behavior data, accurately predicts the personal interests of different family members, and realizes personalized services for thousands of people. In addition, it also has the ability to multi-task parallel processing and parallel services, which can be triggered at any time in any scenario Service, and less than a week after the listing, Real 6 added a question and answer function through a system upgrade. Users can ask questions to Big Ear by voice, and the artificial intelligence assistant Big Ear will quickly find relevant information on the Internet to help users answer questions. .

As the first to enter the field of screenless TV, the new GMUI3.0 equipped with its products introduces Baidu's new generation of dialogue artificial intelligence system DuerOS, which can interactively search, play and even feedback Baidu Baike functions through voice. In terms of content, there are two built-in content sources: Mango TV and Galaxy Kiwi. When not watching TV, the A1 TV screen can be switched to high-definition pictures. A1 will also launch a photo wall. After the system is upgraded, users only need to scan the QR code with their mobile phone and upload the photos to the TV to generate a photo wall with photo frames.

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